Glonghui, March 27 | Affected by growth in performance, Yingyuzhou (3700.HK) jumped sharply to a higher opening today. At the beginning of the market, it surged more than 28%, hitting a four-month high of HK$1 billion. Currently, the market value is HK$1.7 billion. The company's total revenue in 2023 was 6.84 billion yuan (RMB, same below), up 8.3% year on year, net profit of 400 million yuan, up 337.8% year on year to turn a loss into a profit. Excluding the impact of matters such as share-based non-cash remuneration expenses, Yingyu's adjusted net profit was about 430 million yuan, an increase of 9.9% over the previous year. Yingyu Group pioneered the short drama market in 2022, seizing a large number of first-mover advantages, and is now in the first tier of the industry. In 2023, the company's short drama business segment's revenue reached 960 million yuan, contributing 14% of the group's total revenue.