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都市丽人:2023年加盟及联营渠道新开店铺数量800多家,同比增加超70%

Urban Beauty: In 2023, the number of new stores opened through franchise and joint venture channels was more than 800, an increase of more than 70% over the previous year

Gelonghui Finance ·  Mar 27 12:57
Gelonghui, March 27 | Urban Beauty (2298.HK)'s 2023 financial report shows that the company is concentrating resources to promote channel strategy layout and achieve channel breakthroughs. The county and town campaign, which began in 2023, has achieved phased results in strengthening the layout of the sinking market. The number of stores opened has achieved a significant breakthrough. In 2023, the number of new stores opened through franchise and joint venture channels was more than 800, an increase of more than 70% over the previous year. The omni-channel layout continuously strengthens the integrated development of online and offline. In terms of private domain layout, it is based on member operations to improve in-store services. At the same time, the applet takes on the full time and space demand for off-store shopping; in terms of public domain drainage, instant sales through JD Home, Meituan Flash Shopping, etc., combined with Douyin and live video channels, it promotes store performance improvement while improving store performance, forming an online and offline interactive experience model.

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