① The Qingming Festival is coming, and 7 movies have already been screened and pre-sale has begun. New films such as Chinese movies, Light Media, and Maogan Entertainment are on the list. ② Film industry insiders told reporters that the current supply of Qingming movies is sufficient and diverse. Imported films may drive enthusiasm for watching movies, and there is also an opportunity for “dark horses” to be born in small schedules.
Financial Services Association, March 26 (Reporter Cui Ming) With the Qingming Festival coming up, 7 movies have been confirmed to be screened and pre-sale has begun. Film industry insiders told the Financial Federation reporter that there is currently an adequate supply of Qingming movies and a variety of genres. Imported films may drive enthusiasm for watching movies, and there is also an opportunity for “dark horses” to be born in small stalls.
According to Cat's Eye Pro, 7 movies are scheduled for Qingming this year (April 4 to April 6). These include “What kind of life do you want to live” and “Ice Queen 5: Battle of Ice Melting Ice” distributed by the Chinese film (600977.SH), “Snow Leopard”, “Grass Tree World” with the participation of Light Media (300251.SZ), and “Yellow Finch Is Behind!” distributed or produced by Cat Eye Entertainment (01896.HK) “The Big “Anti-Fighter”, in addition to the thriller “Midnight Ghost Story.”
After the Spring Festival program, the March and April film markets entered the traditional low season. The off-season in previous years was dominated by imported films to fill the gap in the “broken” market for new films. This year is no exception. In addition to “Dune 2” and “Kung Fu Panda 4,” which have already been screened, 5 imported movies will be screened before May 1st.
Film distributor and well-known film blogger Winter told CFC reporters that, driven by “Get Rid of the Three Harms Everywhere” and “Dune 2,” movie box office and market conditions in March this year were better than in the same period last year. The Qingming Festival is a small-scale program during the off-season. The market supply is mainly for small to medium sized potential films. Currently, the schedule is relatively stable, and there is no shortage of “dark horses” appearing.
Among the films to be screened, Miyazaki Hayao's new work “What Kind of Life Do You Want to Live”, which recently won the 96th Academy Award for Best Animated Feature Film, is very popular and currently leads the Qingming New Film box office list. According to the Pro version of Cat's Eye, as of 18:00 today, the pre-sale box office of the film reached 4.72 million yuan, and the number of people who wanted to watch Maogan exceeded 470,000, ranking first in the fault.
Last year at the Qingming Festival, the animated film “Journey to the Bell Bud” directed by Makoto Shinkai was a hit, eventually grossing 800 million yuan at the box office (51.34 million yuan). Whether “What kind of life do you want to live”, which was also introduced in Japan this year, can reach a new high box office has become a major highlight in the movie market.
In terms of new domestic films, the anti-pyramid scheme film “Grass Tree Man” and the criminal suspense film “Yellow Finch is behind!” Currently, it is in second and third place in the Qingming New Film Box Office list, with pre-sale box office of 1.17 million yuan and 810,000 yuan respectively.
“Although the Qingming Festival doesn't have a strong driving effect on the annual movie market, the small-scale period provides an opportunity to test the waters and display low-cost, typed films, such as those that are not heavy enough but of decent quality. At the same time, it also gives viewers more choices to watch movies, and it is also a form of regulation for the film market.” A film industry insider told the Financial Services Association reporter.
As for the next “Little Peak to Watch Movies” May 1st, 8 films have now been officially announced to be added. Among them, “Peace and Riot Control Force”, which is mainly invested and controlled by Wanda Film (002739.SZ), is regarded as the first tier, and the number of people who want to watch it has already exceeded 390,000. The suspense comedy “What No Hot Pot Can Solve”, with the participation of Baena Qiansheng (300291.SZ) and Tang De Film and Television (300426.SZ), also has potential. In addition, the three animated films “Spy Play House Code Name: White”, “Pig Man Movie: Interstellar Action”, and “Howl's Moving Castle” have also received a lot of attention.
Winter said it is expected that two more large-scale movies will be scheduled for May 1st. “I'm looking forward to some good movies coming out, just like this year's Spring Festival.”