The Zhitong Finance App learned that Prada (01913) rose more than 4% in the intraday period. As of press release, it had risen 2.82% to HK$60.2, with a turnover of HK$79,3624 million.

Citi released a research report saying that since retail trends in January and February of this year remained stable compared to the fourth quarter of last year (forecast growth is ten digits higher), and Prada and Miu Miu continue to be popular, it is believed that Prada is one of the few luxury companies that can achieve double-digit revenue and profit growth this year.

HSBC, on the other hand, pointed out that Prada's 2023 sales and profit before interest and tax both exceeded market expectations. Management also revealed that the sales growth rate in the first two months of this year continued the fourth quarter trend of last year, which meant that it ranged from 13% to 17%. HSBC research predicts that Prada's performance will continue to improve despite industry headwinds. The bank's profit before interest and tax in 2025 is 11% higher than market expectations. It is believed that the group's sales growth will surpass that of its peers starting this year.