Financial Services Association, March 22 (Reporter Cui Ming) The “Memoirs” of the 80s and 90s are here. The nonsensical and funny national anime “One Hundred Thousand Bad Jokes” has taken a new trend, and this time it will be adapted into a game again.

<十万个冷笑话>This evening, Borui Communications (600880.SH) announced that its holding subsidiary, Beijing Roaming Valley Information Technology Co., Ltd. (“Roaming Valley”), recently signed a “Cooperation Agreement for Gamification and Joint Development of IP Works” with Shanghai Entertainment Digital Technology Co., Ltd. (“Shanghai Entertainment”).

According to the agreement, Shanghai Entertainment legally authorized the adaptation of the “One Hundred Thousand Bad Jokes” IP work (limited to comics and animation works in this series, but none include content related to “Blues” or other works such as the movie series), and authorized Roaming Valley to adapt and develop a mobile online game.

As a domestic comic that has been online for 14 years, “One Hundred Thousand Bad Jokes” has gained immense popularity due to its unique and funny style. Initially, the comic was exclusively serialized on the original comic platform “Youkai” under Aofei Entertainment (002292.SZ). After “Youkai” was bought by Bilibili (“Station B”, 09626.HK) for 600 million yuan, “One Hundred Thousand Cold Jokes” was also transferred to the Bilibili Comics platform.

A CIFA reporter noticed that the two parties that signed the IP development cooperation agreement this time: Roaming Valley and Shanghai Entertainment are also related to Station B.

Roaming Valley introduced Shanghai Huadian Information Technology Co., Ltd., as a strategic investor in 2022, holding 11.11% of Roaming Valley's shares. Shanghai Entertainment is a related party to Shanghai Fantasia. Meanwhile, Shanghai Huandian is the main company of Station B, which is mainly engaged in mobile game operation business.

According to the agreement, Shanghai Entertainment granted Roaming Valley the exclusive license for the specific gameplay of a mobile online game (card tower defense, RPG placement, and casual puzzle gameplay, subject to confirmation by both parties).

The announcement also mentioned that Shanghai Entertainment has exclusive, indivisible, and non-transferable agency rights for this mobile online game in the designated region (Station B applet platform). A game industry insider told the reporter that applet games can generate distribution and advertising revenue with an economic effect on the platform, and Station B is also paying attention to opportunities in this regard.

The reporter learned that last year, Youzu Network (002174.SZ) also officially announced a licensed mobile card game “One Hundred Thousand Bad Jokes: 2022,” which was distributed as an agent, and it has already obtained the edition number. The game uses “ultra-high restoration” and “personally supervised by the comic artist” as its selling point, and currently has more than 2.12 million pre-orders.

Game industry insiders said that whether it's “One Hundred Thousand Bad Jokes: 2022,” or the new mobile online game that is planned to be developed, they are undoubtedly interested in the huge national comic crowd behind the IP “One Hundred Thousand Bad Jokes.” However, in the current competitive environment in the domestic game market, if you want to get high sales and good results, you still need to come up with “good works.”

It is worth noting that according to the announcement, if Roaming Valley fails to be officially commercialized and launched within three years after the signing and entry into force of this agreement, Shanghai Entertainment has the right to unilaterally terminate this agreement.