Gelonghui, March 19 | Huatai Securities Research Report pointed out that during the Spring Festival, Wuliangye (000858.SZ) core product sales performed well. Sales returned to normal levels after the Spring Festival. The company made firm moves to control prices (strengthen marketing efforts and strictly control dealers). Currently, overall inventory is good, and dealers in many places have reported a steady recovery in the Eighth Generation Pu 5 batch price. Over the past 24 years, the company has actively optimized the pace of operation, continued to focus on improving brand value, taking multiple measures and making firm moves to raise prices, and restore channel confidence. From a medium- to long-term perspective, the company has a clear strategic plan and strong determination. It is expected that the future will continue to focus on price promotion and brand building. The product matrix is expected to continue to improve. Classic Wuliangye shapes a sense of value and complements the wine series. Considering the company's strong brand strength, the company was given 23x PE for 24 years, with a target price of 201.71 yuan to maintain the “purchase”.
研报掘金丨华泰证券:维持五粮液“买入”评级,目标价201.71元
Research Report: Huatai Securities: Maintaining Wuliangye's “Buy” Rating, Target Price 201.71 Yuan
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The above content is for informational or educational purposes only and does not constitute any investment advice related to Futu. Although we strive to ensure the truthfulness, accuracy, and originality of all such content, we cannot guarantee it.
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