“Scented Dream Trip” unravels the story behind the creation of Dior's True Self, the Golden Fragrance Essence.
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Dior's documentary “A Dream Journey in Search of Fragrance” was screened in Shanghai
On March 13, DIOR hosted the Chinese premiere of the documentary “Fragrance Dream Journey” at Shanghai Cinemas to uncover the moving story behind the creation of Dior's True Self, Golden Fragrance Essence. On the day of the event, Dior's chief perfumer Francis Cole, film director Matthieu Menu, and producer Claude Lacaze visited the site. Together with Dior's Chinese brand ambassador Liu Yuxin, Dior's Chinese brand friend Sun Yihan, and Dior's Chinese brand friend Zhang Yifan, they joined hundreds of guests to explore the fantasy journey of exquisite fragrance. Additionally, the film appeared on Tencent Video for an exclusive “cloud screening” on March 14.
Francis Cole (second left), Matthieu Menu (first left), Claude Lacaze (first right), and Liu Yuxin (second right)
From Francis's perspective, the film reveals the creative process of Dior's True Self Gold Essence, the first perfume he launched after becoming Dior's chief perfumer. From Paris to Los Angeles, through Moshan Castle, and through beautiful flower fields in Grasse and India, Francis embarked on an immersive fragrance journey.
After the film ended, the audience actively interacted with the main creative team to discuss the details of the film. Francis also shared his fragrance inspiration with the live audience. The director and producer confessed that visualizing the fragrance was a huge challenge, but in the end, it also brought endless surprises. Afterwards, Liu Yuxin described interesting facts from the shooting process and shared the fragrance's inspiration for herself.
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Bulgari continues collaboration with the Whitney Biennale
To continue strengthening its support for the arts sector, Bulgari became the main sponsor of the Whitney Biennial (Whitney Biennial) 2024, 2026, and 2028. Furthermore, Bulgari and the Whitney Museum of American Art (Whitney Museum of American Art) have signed a cooperation agreement to jointly build a high-level global display platform for emerging artists and their works.
For a long time, Bulgari has been committed to sponsoring the preservation and restoration of Rome's cultural treasures, while sparing no effort to promote the flourishing development of various art forms. For example, Bulgari has funded the restoration of many iconic historic and ancient cultural sites in Rome. At the same time, Bulgari has led numerous contemporary art projects and collaborated closely with many art institutions, including the Whitney Museum of American Art, to discover and support visionary contemporary creative talents.
The 81st Whitney Biennale was co-curated by Chrissie Iles (Chrissie Iles) and Meg Onli (Meg Onli) and will be held from March 20 to August 11, 2024. The exhibition will feature the works of 71 talented artists and art groups. At the 2024 Whitney Biennale with the theme “Even Better Than the Real Thing” (Even Better Than the Real Thing), these artists and art groups will follow in the footsteps of hundreds of previous Biennale artists to use media and multidisciplinary knowledge to deeply analyze contemporary trends, tell wonderful stories, explain personal opinions, and spark lively discussions.
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Shiraku glasses appeared at the Shanghai Optical Fair
On March 11, Austrian high-end eyewear brand Silhouette Glasses showcased cutting-edge technology and pioneering products at the Shanghai Glasses Fair. The exhibition coincided with the launch of the brand's next-generation Titan Minimal Art series, which won the 2024 IFdesign design award as soon as it was launched. In addition to maintaining a minimalist design and high-tech titanium material, the new product has been upgraded in all aspects such as the center beam, lens, ring shape, and color.
Titan Minimal Art series
It is worth mentioning that since its inception, the series has been the most loyal and reliable partner for space missions. It has accompanied astronauts on more than 70 space missions and has obtained the Certified Space Technology certification issued by the Space Foundation. However, the three iconic designs of “no hinges, no screws, and no frame” make it ultra-lightweight while greatly improving the safety of space operations. There is no doubt that this characteristic can also bring a lot of convenience to everyday life.
Titan Minimal Art series
In addition, Shiraku Glasses also brought the luxurious and understated ATELIER 18K gold series, which uses 18K gold, silver, or rose gold, with hand-selected gemstones and exquisite materials to create a unique, modern aesthetic for the wearer.
ATELIER 18K GOLD SERIES PRODUCTS
04
Kao and Panasonic start cross-border cooperation
On March 16, at the China Home Appliance & Consumer Electronics Fair (AWE2024), under the witness of Kinoshita Ayumu, President and CEO of Panasonic Electric Appliance Co., Ltd., and Zhu Yasu, Chairman of Huawang (China) Investment Co., Ltd., Hu Jiehua, general manager of Hangzhou Panasonic Household Appliances Co., Ltd. and Mizusawa Kimihiro, senior director of the Product Innovation Center of Huawang (Shanghai) Product Service Co., Ltd. took the stage to formally establish a strategic partnership between Panasonic Care and Kao (China) in related fields, opening up unlimited possibilities for cross-border cooperation.
A clothing care agent co-created by Panasonic Care and Kao is used in the “Panasonic ALPHA Clothes Care Machine” that has already been launched. Kao Care Agent uses fragrance microcapsule technology. The solution contains fragrance releasing ingredients and is triggered by water. At the same time, fabric fiber smooth finishing technology is used to keep the fabric soft and fluffy and reduce fiber friction through accurate mixing of ingredients, thereby reducing wrinkles and static electricity. Panasonic's special atomizing device enables nanoscale deep care, so that the care agent can penetrate more evenly and deeper into clothing fibers. This product combines the innovative technical advantages of Panasonic's laundry with Kao products and environmental protection concepts, opening a new era from clothing protection to clothing care.
Two companies in different fields are connected by people's yearning for a better life. We hope to jointly provide consumers with new clothing cleaning and care solutions through cross-border cooperation. In the future, the two sides will give full play to their respective advantages in the field of clothing care, further deepen co-creation and cooperation, and provide consumers with a new life experience.