Incident: The company achieved revenue of 1,717 billion yuan in 2023, a year-on-year decrease of 4.65%, and realized net profit of 116 million yuan to mother, a year-on-year decrease of 7.72%.
The main advantages of the book publishing business are stable, and structural changes in channels are putting pressure on revenue. According to the opening data, the company's market share in the overall market in '23 was 3.25%, an increase of 0.22 percentage points over the previous year, and the leading position is stable. Among the segments, books on management, psychological self-help, and biography ranked first in the market, while children's and natural science books jumped to second place in the market. However, due to structural changes in book channels, discounts have been further reduced, and overall demand in the book industry has not been repaired, and the company's book publishing and distribution business revenue fell 5.20% year-on-year to 1,319 billion yuan in '23.
The knowledge services business performed well. In 2023, the company's knowledge service business revenue was 58 million yuan, an increase of 15.02% over the previous year. The company insisted on content innovation, launched the “Enterprise Academy” benchmark enterprise visit product; insisted on model breakthroughs, launched an online learning platform, and launched more than 2,000 training courses.
Improve vertical channel operation capabilities, and drive efficiency improvements with cutting-edge technologies such as data and AI. Faced with channel changes, the company continuously improved its vertical channel operation capabilities and leveraged the incremental development of market segments. For example, for Gen Z and two-dimensional people, we have collaborated with professional channels to continue promoting key works such as “Goodbye Elie,” “300 Years Without Seeing the Immortals,” and “A Blessing from Heaven.” In response to the rise of artificial intelligence technology, the company increased investment in R&D, with R&D expenses of 23 million yuan, an increase of 24.89% over the previous year. In terms of innovative reading scenarios, the company and Baidu jointly released the “CITIC Academy AI Reading Assistant” plug-in; in terms of traditional publishing business processes, the company assisted in publishing the sci-fi series “Blood and Rust” through the AIGC digital publishing platform; in terms of resource management efficiency, the company helped integrate and dynamically manage book resources through the self-developed “KuaFu” AI intelligent application system.
Profit forecast and investment advice: The company's net profit for 2024/25/26 is expected to be 1.60/1.91/221 million yuan, +38%/+19%/+16% over the same period last year, maintaining the “gain” rating.
Risk warning: The recovery in demand in the book industry falls short of expectations; market competition intensifies; technological development falls short of expectations.