Product/Brand

Two lines of toners and emulsions that moisturize the skin, body, and mind, and lead to the desired skin from benefit have been created.

~ Released on 2024/6/21 (Friday). Leads to beautiful, toned, and beautiful skin~

Shiseido will sell toners and emulsions [reference retail price of all 12 items 3,800 yen to 7,500 yen (4,180 yen to 8,250 yen including tax) *1] from the cosmetics specialty store brand “Benefique” on 2024/6/21 (Friday). Also, on the same day, the “Benefic Lotion Emulsion Starter Set II” [1 item in total] was released in limited quantities. It is sold at cosmetics specialty stores nationwide (including Omise+ (Omise Plus) *2). ※1
◆ Two lines of toners and emulsions that prepare the base of the skin and lead to the skin that exceeds expectations, and lead to beautiful, toned skin, and beautiful, firm skin have been created.
◆Benefic Lotion Emulsion is a highly moisturizing toner and emulsion that leads to fresh, flawless, and beautiful skin that makes you forget your pores.
◆ Benefic Lotion EX Emulsion EX is an aging care*4 toner and emulsion that leads to firm, firm, and beautiful skin with bouncy hearts.
◆ Contains carefully selected blessings from the earth to polish beauty. Contains the beauty ingredients of the earth (jujube extract, cashew extract, panax ginseng extract, glycerin: moisturizing) and the fragrance ingredients of the earth (orange element ＜natural essential oil＞).
*1 Prices are reference retail prices (may vary depending on the store).
*2 Cosmetics specialty store online shop
*3 Benefic Lotion Emulsion Starter Set II is not sold with Omise+ (Omise+).
*4 Aging care is age-appropriate moisturizing care.

Highly moisturizing toner & emulsion leading to beautiful skin Aging care toner & emulsion leading to firm and beautiful skin

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BENEFIC LOTION EMULSION STARTER SET II

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Product list

Benefit Lotion I, II, III (quasi-drug) 200 mL, 3 types each 4,500 yen (4,950 yen including tax)
Benefit Lotion I, II, III Refills (quasi-drug) 180 mL, 3 types each, 3,800 yen (4,180 yen including tax)
Benefic Emulsion C, 1, 2 (quasi-drug) 150 mL, 3 types each 5,500 yen (6,050 yen including tax)
Benefic Emulsion C · I · II refill (quasi-drug) 130 mL 3 types each 4,400 yen (4,8400 yen including tax)
Benefic lotion EX I, II, III (quasi-drug) 200 mL, 3 types each 6,500 yen (7,150 yen including tax)
Benefic lotion EX I, II, III refill (quasi-drug) 180 mL, 3 types each 5,500 yen (6,050 yen including tax)
Benefic Emulsion EX C, 1, 2 (quasi-drug) 150 mL, 3 types each 7,500 yen (8,250 yen including tax)
Benefic Emulsion EX C/I/II refill (quasi-drug) 130 mL 3 types each 6,100 yen (6,710 yen including tax)
Benefic Lotion Emulsion Starter Set II [Limited quantity] 10,000 yen (11,000 yen including tax)
＜Set Contents＞
・Lotion II ＜Toner＞ 200 mL
・Emulsion II (emulsion): 150 mL
・Serum ＜Serum＞ 15 mL
*Prices are reference retail prices (may vary depending on the store).

What is Benefique

Benefique, a brand dedicated to cosmetics specialty stores, aims to be a brand that stays close to every turning point in their lives for all people who have uncertainties about their future on their skin, body, and mind, arising from changes in their lives and life stages. Focus on the mind-body network that connects everything: skin, body, and mind. Aiming to prevent unpleasant signals from having an adverse effect, we actively approach sources of beauty.

Launch background

According to a survey conducted by Benefique, “poor sleep quality,” “stress,” “female hormone balance,” and “disturbances in the autonomic nerves” were listed as the top mental and physical conditions that are thought to affect the skin. While there are many people who practice “taking a bath slowly,” “getting plenty of sleep,” and “taking supplements and drinks,” as ways to deal with these problems, it was found that skin problems that come from the mind and body can be handled with skin care. *5 In this context, Benefic focuses on the needs to take care of the mind and body, and the facts of the skin, body, and mind.
Benefique's new toners and emulsions prepare the base of the skin, making it comfortable and uplifting. In addition, we will capture the two major skin care needs, moisturizing and aging care, and launch 2 lines of toners and emulsions that lead to “beautiful skin texture” and “firm and beautiful skin.”　
*5 2023 Shiseido survey, 30s to 60s n = 800
[Please see the release PDF for product summaries, etc.]

Benefit Lotion II (quasi-drug)

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Benefic Emulsion II (quasi-drug)

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*Please note that the information described in this release is current at the time of publication and may differ from the latest information.