Financial Services Association, March 15. Recently, “Gansu Tianshui Malatang” has gone viral and has been on popular lists on various social platforms. Netizens have praised the screen and called for “recommending nationwide promotion.” Many tourists arrived in Tianshui just to eat a bowl of authentic spicy soup. While driving the popularity of local cultural tourism all the way up, it also caused related concept stock prices to soar.

“Gansu Tianshui Malatang” is completely popular

According to an article on the website of the Tianshui Municipal Bureau of Culture and Tourism on March 4, a bowl of spicy hot pot has gone viral in a city. In the past period, “Gansu Tianshui Malatang” has been frequently trending on various social platforms, with a cumulative total of 800 million views, and has been praised and shouted “recommended for nationwide promotion”. It can be said that it has completely gone viral.

Furthermore, official Weiwei of the Gansu Department of Culture and Tourism once again posted an article on March 13, saying that recently, topics related to “Gansu Spicy Hot Tang” have been viewed by over 1.05 billion people on short video platforms. A bowl of hand-rolled powder+a plate of spicy dishes. This way of checking in and eating has made the ancient city of Tianshui once again enter the public eye and become a new “top” in the two major industries of the catering industry and tourism industry.

A-share “eat together” Tianshui Malatang

With the popularity of Tianshui spicy hot pot, Zhongxing's bacteria industry, which is registered in Tianshui City, Gansu Province, is even more sought after by secondary market funding. Recently, it recorded 2 boards for 3 days. On March 13, the volume of Zhongxing's bacteria industry rose and stopped; on March 14, Zhongxing's bacteria industry rose 4.19%; shortly after opening on March 15, Zhongxing's bacteria industry rose and stopped again, with a cumulative increase of 26.08% over 3 days.

Zhongxing Fungi is a modern agricultural enterprise specializing in research and development, factory cultivation and sales of edible fungi. Its main products are fresh enoki mushrooms and bisporus mushrooms, and its main consumption scenarios are spicy hot pot and hot pot. As of June 30, 2023, the company has a daily production capacity of 1,115 tons of edible fungi, including 745 tons of enoki mushrooms and 360 tons of bisporus mushrooms per day. The company has established edible fungus production bases in Gansu, Shaanxi, Shandong, Jiangsu, Henan, and Jilin.

Shareholders are also discussing in stock bars. Some say “I'll go to Tianshui tomorrow” and “believe in the power of foodies,” while others claim that the weekend will be even more popular.

Although the popular travel concept boosted stock prices, the performance of Zhongxing's bacteria industry began to lose money in the third quarter of last year. The three-quarter report shows that in the first three quarters of 2023, the company's revenue was 1,452 million yuan, up 0.53% year on year; net profit was 176 million yuan, up 48.28% year on year; after deducting non-net profit of 158 million yuan, up 27% year on year, of which revenue for the third quarter was 434 million yuan, down 26.02% year on year; net profit loss for the same period was 21.9488 million yuan, down 115.86% year on year.

After Zhongxing's bacteria industry became popular, Gansu's retail company Guofang Group also rose and stopped strongly. By the close of trading on Friday, the stock price was 4.93 yuan, with more than 190,000 bids on the bullish and closing board.

However, in the A-share market, similar hot hype is not uncommon. At the beginning of this year, ice and snow concept stocks were hyped up, and individual stocks such as Changbaishan and Dalian Shengya all emerged from successive ups and downs in a short period of time. However, as the popularity faded, capital also left the market one after another, and investors' enthusiasm for related individual stocks gradually subsided.