Gelonghui March 12 丨 Some investors asked Zhongxin Travel (002707.SZ) on the investor interactive platform, “Are there any ideas for vigorously developing self-media in 2024?” The company replied that the company has successfully deployed multiple self-media marketing channels and formed a professional operation team incorporating anchors, customer service, operation, sales, content editing, photography editing, and video operations. The company serves the target customer base more accurately through segmented destination accounts, and continues to increase the brand penetration rate and scale through iterative upgrades of multiple popular products. In the future, the company will further clarify its marketing strategy by combining multiple factors such as market conditions, channel characteristics, brand positioning, and profitability.