The Zhitong Finance App learned that sporting goods stocks generally rose in early trading. As of press release, Tep International (01368) rose 5.4% to HK$4.49; Anta Sports (02020) rose 3.89% to HK$78.75; Li Ning (02331) rose 2.2% to HK$20.9; and Taobo (06110) rose 1.73% to HK$5.28.

Shen Wan Hongyuan, on the other hand, pointed out that the government work report proposed “promoting steady consumption growth” and continuing to expand new consumption growth points such as sporting events and domestic “trendy products.” The current government work report emphasizes stimulating consumption potential through multiple measures and cultivating new consumption growth points such as sporting events and domestic “trendy products”, which is expected to continue to improve the consumption environment. Recently, as the peak travel season in spring approaches, outdoor activities such as hiking, cycling, and camping are gradually breaking the circle and increasing in popularity, which is expected to drive up demand for products such as outdoor sports equipment and sunscreen. In the sports and outdoor section, we recommend Bosideng, Anta Sports, and 361 degrees. It is recommended to focus on Li Ning and Teb International.

Everbright Securities pointed out that textile and garment export data improved at the beginning of the year, and it continues to expect continuous improvement in manufacturing-related orders in 2024, leading to the restoration of indicators such as order price, structure, and gross margin. In 2024, we continue to recommend focusing on the key words of textile manufacturing performance recovery, high dividends, and consumption downgrade. In terms of brand clothing, against the backdrop of a relatively stable overall demand environment, we believe that leading brands continue to dominate and their competitiveness continues to be strengthened. Hong Kong stocks continue to recommend Anta Sports, Li Ning, and Teb International.