The package design for the high performance cream “Cream Nectar” sold by the high value-added series “Sekkisei Miyabi” of the skincare brand “Sekkisei” of KOSE Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Kazutoshi Kobayashi) received the internationally prestigious design award “iF Design Award 2024.”
This is the second year in a row that it has received the “iF Design Award”, following last year's “COSME DECORTE SNOW CLARIFIER”.
The “iF Design Award (iF Design Award)” hosted by the international organization “iF International Forum Design GmbH (iF International Forum Design GmbH)” for design promotion based in Hanover, Germany, from 1953, selects and awards excellent designs for industrial products etc. from all over the world every year, and IDEA ( Along with the International Design Excellence Award/US) and the Red Dot Design Award (Red Dot Design Award/Germany), it is a prestigious award known worldwide as one of the “World's Top 3 Design Awards.” Nearly 11,000 designs submitted from 72 countries/regions were rigorously judged by 132 experts this year.
In the iF Design Award, 5 points of differentiation, form, function, idea, and impact in the market are listed as judging items. “Sekkisei Miyabi Cream Nectar” received high praise for its unique design, which led to the award.
■ Product name: “Sekkisei Miyabi Cream Nectar”
https://corp.kose.co.jp/ja/media/2022/07/2022071403.pdf
■ Art Director and Designer
＜Art Director＞ KOSE Co., Ltd. Product Design Department Design Office Yokokura Naoko
＜Designer＞ KOSE Co., Ltd. Product Design Department Design Office Yoshida Yuki
■Comment from the designer
This product is a cream used at the end of a night's sleep treatment, and the design expresses the effects of leading to skin full of brightness from night to morning. This is inspired by the motifs of the moon floating in the night sky seen in Ukiyo-e and the pine tree shining in response to the moonlight. For ingredients with a focus on Japanese and Chinese, the packaging and the movement of scenes used from opening are also in accordance with traditional Japanese culture, and the sense of efficacy is enhanced by expressing them in a single story. Furthermore, we are disseminating Japanese cultural values by reinterpreting traditional craftsmanship and artistic elements using the latest technology and sustainable materials.
About the iF Design Awards
Since 1954, the iF Design Award has been widely recognized as one of the internationally prestigious design awards, and the iF logo is widely recognized as proof of excellent design. The award consists of nine categories: “product,” “packaging,” “communication,” “service design,” “architecture,” “interior/interior,” “professional concept,” “UX (user experience),” and “UI (user interface).” All winning designs are published on www.ifdesign.com.
About the “Sekkisei” brand
“Sekkisei” was created in 1985 as a toner containing Japanese and Chinese plant extracts that lead to clear skin, and is supported by customers around the world for its reliable skin effects and ease of use. “When you become beautiful, so does the Earth.” Based on the brand message, we have also been working for many years on sustainability promotion activities such as the Sekkisei “SAVE THE BLUE” project, which uses a portion of sales for environmental conservation activities. “Sekkisei” is one of KOSÉ's key global brands and is being developed in 15 countries and regions (Japan, China, South Korea, Taiwan, Hong Kong, Thailand, Singapore, Malaysia, Indonesia, Myanmar, Cambodia, Vietnam, America, Canada, and Spain).
◇Sekkisei brand site: https://sekkisei.jp/