Sohu.com Limited Q4 PC Games, Total Average MAU Were 2.3M An Increase Of 2% YoY; Mobile Games, Total Average MAU Were 1.7M A Decrease Of 4% YoY
Sohu.com Limited Q4 PC Games, Total Average MAU Were 2.3M An Increase Of 2% YoY; Mobile Games, Total Average MAU Were 1.7M A Decrease Of 4% YoY
搜狐有限公司第四季度電腦遊戲，總平均月活躍用戶數爲230萬個，同比增長2％；移動遊戲，總平均活躍用戶數爲170萬，同比下降4％
Fourth Quarter 2023 Operating Results
2023 年第四季度經營業績
- For PC games, total average monthly active user accounts[4] (MAU) were 2.3 million, an increase of 2% year-over-year and 4% quarter-over-quarter. Total quarterly aggregate active paying accounts[5] (APA) were 0.9 million, a decrease of 4% year-over-year and 9% quarter-over-quarter. The quarter-over-quarter decrease in APA was mainly a result of fewer in-game promotional activities having been launched for TLBB PC during the quarter.
- For mobile games, total average MAU were 1.7 million, a decrease of 4% year-over-year and 26% quarter-over-quarter. Total quarterly APA were 0.3 million, a decrease of 14% year-over-year and 25% quarter-over-quarter. The year-over-year decreases in MAU and APA were mainly due to the natural decline of our older games, partially offset by the launch of New TLBB Mobile during the third quarter of 2023. The quarter-over-quarter decreases in MAU and APA were mainly due to the natural decline of New TLBB Mobile.
- 在電腦遊戲方面，月平均活躍用戶賬戶總數 [4]（MAU）爲230萬個，同比增長2％，同比增長4％。季度活躍支付賬戶總額 [5]（APA）爲90萬個，同比下降4％，同比下降9％。APA同比下降的主要原因是本季度TLBB PC推出的遊戲內促銷活動減少。
- 手機遊戲的平均月活躍用戶總數爲170萬，同比下降4％，同比下降26％。季度APA總額爲30萬份，同比下降14％，同比下降25％。MAU和APA的同比下降主要是由於我們老遊戲的自然下滑，但2023年第三季度新TLBB Mobile的推出部分抵消了這一下降。MAU和APA的同比下降主要是由於新TLBB Mobile的自然下滑。
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