Digital Turbine's New Report Highlights Brands With "BIG" Opportunities in Mobile Games
Digital Turbine's New Report Highlights Brands With "BIG" Opportunities in Mobile Games
From Delta Airlines to SHEIN, Papa John's to Aveeno, the "Brands In Games" (B.I.G.) version of the BRAG Index reveals 100+ brands with untapped advertising potential in mobile games.
從達美航空到SHEIN，從棒約翰到艾維諾，BRAG指數的 “遊戲品牌”（B.I.G.）版本揭示了100多個品牌在手機遊戲中具有尚未開發的廣告潛力。
AUSTIN, Texas, Feb. 28, 2024 /PRNewswire/ -- Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index's scope to focus specifically on the "Brands in Games" (B.I.G.) opportunity. The B.I.G. BRAG Index marks a pivotal moment for brand advertisers seeking to capitalize on the explosive growth and untapped potential of mobile gaming.
德克薩斯州奧斯汀，2024 年 2 月 28 日 /PRNewswire/-- 數字渦輪機 和 Apptopia 今天宣佈推出 BRAG 指數 IV，將該指數的範圍轉向特別關注 “遊戲中的品牌”（B.I.G.）機會。對於尋求利用移動遊戲爆炸性增長和未開發潛力的品牌廣告商來說，B.I.G. BRAG指數標誌着一個關鍵時刻。
The "Brands In Games" (B.I.G.) BRAG Index reveals 100+ brands with untapped advertising potential in mobile games
“遊戲中的品牌”（B.I.G.）BRAG 指數顯示 100 多個品牌在手機遊戲中具有未開發的廣告潛力
With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population. This fills a crucial void by identifying who is poised to harness this dynamic platform across various brand categories and game genres.
領先的出版物預示手機遊戲將成爲2024年的關鍵廣告前沿，B.I.G. BRAG指數列出了遊戲玩家消費量超過普通人群消費量的品牌。通過確定誰準備在各種品牌類別和遊戲類型中利用這個動態平台，這填補了關鍵空白。
Download the full report here
點擊此處下載完整報告
From Airlines to QSRs, Brick-and-Mortar Retailers to Beauty & Cosmetics, the B.I.G. BRAG Index IV highlights over 100 brands with untapped advertising potential in mobile games. Whether targeting fitness enthusiasts, adventure seekers, or beauty aficionados, the index offers invaluable insights for crafting tailored marketing campaigns in 2024.
從航空公司到QSR，從實體零售商到美容和化妝品，B.I.G. BRAG Index IV重點介紹了100多個在手機遊戲中具有未開發廣告潛力的品牌。無論是針對健身愛好者、探險者還是美容愛好者，該指數都爲2024年量身定製的營銷活動提供了寶貴的見解。
The B.I.G. BRAG Index is based on a survey of 1,200 U.S. mobile gaming consumers' brand interest and purchase intent in Q4 of 2023. From these responses, the following interests and brands were found to be the most over-indexed by players of the four most popular categories of mobile games—Puzzle, Word, Card, and Action:
B.I.G. BRAG指數基於對2023年第四季度1,200名美國移動遊戲消費者的品牌興趣和購買意向的調查。從這些回覆中發現，在四個最受歡迎的手機遊戲類別（拼圖、單詞、紙牌和動作）中，玩家對以下興趣和品牌的索引最爲過高：
- Word Gamers show an affinity for fitness and travel, with top brands including Red Bull, Delta Airlines, and Panera Bread.
- Puzzle Gamers gravitate towards beauty and adventure, favoring brands like Aveeno, Travelocity, and Lululemon.
- Card Gamers exhibit a penchant for beauty and DIY projects, embracing brands such as Tarte Cosmetics, Ace Hardware, and SHEIN.
- Action Gamers also love action offline, enjoying adventure sports and outdoor activities, aligning with brands like Jordan, Levi's, and Travelocity.
- 文字玩家 表現出對健身和旅行的熱愛，頂級品牌包括紅牛、達美航空和Panera Bread。
- 益智玩家 傾向於美容和冒險，偏愛Aveeno、Travelocity和Lululemon等品牌。
- 紙牌玩家 表現出對美容和DIY項目的喜愛，包括Tarte Cosmetics、Ace Hardware和SHEIN等品牌。
- 動作遊戲玩家 也喜歡線下動作，享受冒險運動和戶外活動，與喬丹、李維斯和Travelocity等品牌結盟。
Jon Hudson, VP of Global Sales at Digital Turbine, remarked: "The B.I.G. BRAG Index is an indispensable resource for brand advertisers navigating the ever-evolving landscape of mobile marketing. Armed with comprehensive insights from the B.I.G. BRAG Index, advertisers across all brand categories can seize untapped opportunities and unlock the full potential of mobile gaming in their 2024 marketing strategies."
Digital Turbine全球銷售副總裁喬恩·哈德森表示：“BIG BRAG指數是品牌廣告商在不斷變化的移動營銷格局中不可或缺的資源。有了來自B.I.G. BRAG指數的全面見解，所有品牌類別的廣告商都可以在2024年的營銷策略中抓住尚未開發的機會，釋放移動遊戲的全部潛力。”
Mobile gaming presents an unparalleled opportunity for brands to connect with consumers at scale. With over 150 million players in the USA alone, mobile gaming boasts a larger audience than top social platforms like Instagram and TikTok combined. US consumers spend an average of 28 minutes daily immersed in mobile games, surpassing engagement on any social platform except YouTube.
移動遊戲爲品牌提供了大規模與消費者建立聯繫的無與倫比的機會。僅在美國就有超過1.5億玩家，手機遊戲的受衆人數超過了Instagram和TikTok等頂級社交平台的總和。美國消費者平均每天花費28分鐘沉浸在手機遊戲中，超過了除YouTube以外的任何社交平台上的參與度。
The B.I.G. BRAG Index also reveals the profound impact of in-game advertising, which averages up to 22 seconds of attention—nearly ten times the engagement of popular social media platforms. Moreover, mobile gaming offers advertisers access to a unique audience segment, with 21% of mobile gamers eluding traditional social media outreach efforts.
B.I.G. BRAG 指數 還揭示了遊戲內廣告的深遠影響，平均關注時間長達22秒，幾乎是流行社交媒體平台參與度的十倍。此外，移動遊戲爲廣告商提供了獨特的受衆群體，21％的手機遊戲玩家逃避了傳統的社交媒體宣傳工作。
Despite this staggering appeal, brand advertisers have been slow to capitalize on the mobile gaming phenomenon. While nearly 11% of app usage occurs within mobile games, advertising spending in this space languishes at less than 4% of total ad spend.
儘管具有驚人的吸引力，但品牌廣告商在利用手機遊戲現象方面進展緩慢。儘管將近11％的應用程序使用量發生在手機遊戲中，但該領域的廣告支出僅佔廣告總支出的4％。
About Digital Turbine:
關於數字渦輪機：
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world's leading telcos, advertisers, and publishers. Its end-to-end platform uniquely simplifies its partners' ability to supercharge awareness, acquisition, and monetization — connecting them with more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world.
Digital Turbine（納斯達克股票代碼：APPS）爲全球領先的電信公司、廣告商和出版商提供卓越的移動消費者體驗和業績。其端到端平台獨特地簡化了合作伙伴增強知名度、獲取和獲利的能力，使他們能夠通過更多設備以更多方式與更多消費者建立聯繫。Digital Turbine總部位於北美，在世界各地設有辦事處。
About Apptopia
關於 Apptopia
Apptopia is a leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Leading brands including Visa, Target, and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain a competitive advantage. Financial analysts access our data analytics to generate revenue estimates, monitor consumer engagement across devices, and gain insight into competitive positioning. Visit apptopia.com or follow us on LinkedIn and Twitter to see our insights.
Apptopia 是實時競爭情報領域的領導者。品牌和金融公司使用我們的平台在移動應用程序和互聯設備上生成見解。在機器學習技術的支持下，我們收集和分析數十億個複雜的數據點，以揭示關鍵的業務信號。包括Visa、Target和微軟在內的領先品牌依靠Apptopia來更好地了解消費者在基於應用程序的設備上的行爲和意圖，從而獲得競爭優勢。金融分析師訪問我們的數據分析以生成收入估算，監控不同設備的消費者參與度，並深入了解競爭定位。訪問 apptopia.com 或在 LinkedIn 和 Twitter 上關注我們，查看我們的見解。
Media Contact
Daniel Gal
[email protected]
媒體聯繫人
丹尼爾·加爾
[電子郵件保護]
SOURCE Digital Turbine, Inc.
來源 Digital Turbine, In
譯文內容由第三人軟體翻譯。