The Zhitong Finance App learned that CITIC Lyon released a research report stating that Reading Group (00772) was rated “outperforming the market” because the company, as the main beneficiary of generative artificial intelligence technology (AIGC), has good long-term prospects, but the target price was reduced by 12% from HK$33 to HK$29. The Group's results for the second half of 2023 are likely to be disappointing, with both revenue and profits weak. Competition for online reading is still fierce, and IP operations have been affected by the postponement of major dramas. Additionally, investment in AIGC technology could put pressure on profit margins over the next 3-5 years.