During the Spring Festival, the film market has become one of the most prosperous areas, the Spring Festival movie tide reappears, the trend is extremely ferocious. Zhitong Financial App learned that as of 07:20 on the evening of the 16th (Lunar New year's Day), the national box office for that day had exceeded 1.25 billion yuan (data source: cat's Eye movie), breaking the national one-day box office record of 800 million yuan set on the first day of the Lunar New year last year. Among them, Monster Hunt 2 has grossed more than 520 million yuan on its opening day, breaking a number of records. At present, the national box office record is held by Wolf Warriors 2, which is 5.682 billion yuan. In the coming days, it is interesting whether Monster Hunt 2 can break the total box office record of Wolf Warriors 2.
On the first day of junior high school (as of 7:20 in the evening), in addition to Monster Hunt 2, there is a strong competition for hegemony in films such as "investigation in Chinatown" ($320 million at the box office), "Journey to the West" ($160 million at the box office), "Operation Red Sea" ($118 million at the box office) and (about $73 million at the box office). The box office on the first day of the Lunar New year has reached 1.158 billion, setting a new one-day box office record for the global single market.
Judging from the overall performance on the first day of the Lunar New year, the total box office of this year's Spring Festival will greatly exceed the 3.3 billion yuan in 2017, and the Spring Festival will undoubtedly become the hottest time in China. According to the view of the industry, this year's Spring Festival is regarded by the industry as "high quality and tidy", and the total box office of the entire period is considered to be very explosive. At present, the industry has even given an expectation of 7 billion.
As early as before the Spring Festival, the pre-sale of Monster Hunt 2 had exceeded 200 million, surpassing the first day of 158 million of Fast and Furious 8, setting a new box office record for the first day of Chinese film history, and the first day of 110000 screenings also broke the record for the first row of screenings. Previously, the film's one-day box office record was 487 million yuan, which was set by Fast and Furious 8 the day after its release, and Monster Hunt 2 has already broken the record. In addition, the film also broke the record of the first pre-sale in Chinese film history to exceed 100 million.
With the Spring Festival box office hitting a record high, the pre-sale of the online ticketing platform is very important. after 0: 00 on February 16, Zhitong Financial APP queried the Cat's Eye Professional Edition, which showed that the proportion of tickets issued by Cat's Eye was close to 50%, which means that the proportion of online ticket sales reached about 90% in this year's Spring Festival. According to the current posture, Monster Hunt 2 seems likely to surpass Wolf Warriors 2 with a total box office of 5.682 billion.
However, when Monster Hunt is associated with the box office, it doesn't always make a good impression. In 2015, Monster Hunt I was also a hit, and the total box office performance of "Fast and Furious 7" under various "efforts" has also been questioned by many, and has been accused of using "public welfare screenings" to inflate water on the box office. Fang Anle Film Co., Ltd., a co-producer of the film, later admitted that in the last two weeks of the film's release, the company had bought 40.42 million yuan in tickets and gave them to the public, which was included in the box office performance.
Related to the relevant Hong Kong stock companies, BABA Pictures (01060) seems to be the one most closely related to Monster Hunt 2. A few days ago, Aliyu, owned by BABA Pictures, signed a cooperation agreement with Monster Hunt 2 producer Anle Pictures, as a domestic derivative authorized partner and film joint marketing partner of Monster Hunt 2. will join Taobao, Tmall, Alipay, Taopiao and other Ali resources to bring a "fresh" consumer experience for moviegoers and consumers. Jiang Zhiqiang, president of Anle Pictures, lamented in an interview that when Monster Hunt's first movie hit the box office in 2015, derivatives were not developed and non-box office receipts were zero.
The Monster Hunt 2 summed up the experience and lessons, and before it was released, the market for derivatives had been opened. According to Taobao's sales, the derivative sales of the protagonist "Huba" in Monster Hunt 2 had exceeded 10 million yuan. among them, the authentic authorized Agelhuba plush dolls sold nearly 200000 pieces, with sales of nearly 4 million yuan. The Tmall flagship stores of more than 20 brands, including Master Kang (00322), Yunnan Baiyao, Xtep (01368), Paradise Umbrella and Morninglight, have been authorized to develop and sell film-related derivatives through BABA Fish platform.