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西麦食品(002956.SZ):公司零食量贩渠道的销售增速较快

Seared wheat food (002956.SZ): The sales growth rate of the company's snack mass sales channel is relatively fast

Gelonghui Finance ·  Feb 26 09:00

Gelonghui, Feb. 26 | Sehmai Foods (002956.SZ) recently said during a survey receiving institutional investors that the sales growth rate of the company's snack sales channel is relatively fast. The snack channel company mainly provides small-packaged products, including the company's hot oats and cold oats, and the products are dynamically adjusted according to the terminal sales situation.

In the past two years, the snack volume sales channel has grown very rapidly. Judging from the dismantling of all aspects of the channel, the development of each link is relatively healthy, and all links can share the benefits brought by channel development. Consumers, franchisees, the channel itself, and upstream suppliers can all get what they need from channel growth. From this perspective, the company believes that the channel's commercial closed loop is relatively complete and has the logical support of sustainable development. After several years of rapid development, it is possible that the various snack mass sales brands in the channel will compete closely together, and the next step will be to consolidate some industries. However, this is a matter of the future, and at a time when channels are developing rapidly, companies will actively embrace it. Regarding the snack mass sales channel, the company's strategy is to embrace the snack channel and achieve common growth. Judging from last year's situation, the snack channel itself is growing quite impressive. All snack channel brands are rapidly expanding their stores and are still in the dividend period. Along with the speed of store expansion through this channel, it is also expected to have a strong impact on the company's revenue growth, and the company will further increase its investment in retail sales channels.

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