GLONGHUI, Feb. 19 | CICC released a report saying, according to statistics as of 9:30 on February 18, the 2024 Spring Festival eight-day box office was 8.183 billion yuan, a record high for the Spring Festival in previous years, exceeding the previous forecast range of 5.79 billion yuan to 7.59 billion yuan. Mainly, the number of moviegoers exceeded expectations. “Hot and Hot” led the box office, and “Life at the Speed 2” ranked second. CICC believes that this year's Spring Festival program had a good start, and that high-quality content has driven excellent box office performance. It is recommended to continue to pay attention to subsequent big-box office trends. According to CICC, the Spring Festival holiday is one more day longer than in previous years and coincides with Valentine's Day, so the schedule is much stronger. The 2024 Spring Festival box office was 8.183 billion yuan, an increase of 21% year-on-year, and the number of moviegoers was 167 million, an increase of 29.1% year-on-year; the average ticket price was 49.1 yuan, a decrease of 6.3% year-on-year, clearly “in exchange for volume”. The bank maintains the company's profit forecasts and ratings, and is optimistic about leading Spring Festival film participants Fang Yuewen Group (“Hot and Hot” produced by Xinli Media), Alibaba Pictures (participating in the production and publication of “Hot and Hot Hot”), Optical Media (producing and distributing “Article 20”), and Cat Eye Entertainment (participating in the production and publication of “Flying Life 2”). It is recommended to focus on Wanda Films, Chinese movies, Hengdian Film and Television, Shanghai movies, etc.