UBS released a research report stating that while maintaining Gaoxin's retail “buy” rating, the target price was lowered from HK$2.3 to HK$2.08, mainly because the Group diversified from traditional supermarket business to member stores, and promoted improvements in capital application and operating efficiency. Ali's potential sale may speed up Gao Xin's reversal of losses, because the group may close loss-making stores in non-core regions, and labor arrangements will be more efficient. Although provision expenses may occur in the short term, they can increase annual profits in the long run.

According to the report, news circulating in the market is that Alibaba is considering reducing its retail asset holdings, driving up the company's stock price. According to reports, Ali is discussing related assets with strategic investors, while Alibaba management said that physical retail assets are non-core and loss-making businesses, and sales are reasonable, but it is expected that it will take time in response to market conditions. Despite the rise in Gaoxin's retail stock price, its market value of 10.9 billion yuan is still seriously undervalued because of the net cash and overall value of investment properties of 20 billion yuan.