It's a great thing to be able to come up with real money.

Twelve years ago, Jobs spent two hours with the world's first iPhone to introduce the phone, which has only one home button and is operated entirely by touch.

Despite the provocative speech, the market was not as hot as expected, with only 6.1 million units sold in the first generation of iPhone, the worst iPhone sales in history. In the eyes of most people, the iPhone is completely different: it does not support copy and paste, the battery cover cannot be removed, and the starting price is as high as $499 (equivalent to nearly 3800 yuan at that time).

(today, the first generation of second-hand iPhone sells for as much as 20, 000 euros, or about 158000 yuan, online.)

But today, iPhone has become popular all over the world, and in the United States, Britain, Japan and other developed countries, it has changed from an alien to the first mobile phone brand.

IPhone has a smooth operating system and user-friendly detailed design, but it is not a perfect phone.

Because: too expensive!

Take the iPhone XS Max newly launched by Apple Inc last year, for example, it can be regarded as the world's leading technology smartphone, but the price is also touching. The official website quotes for the 64-gigabyte version: 9099 yuan.

You know, before the price adjustment in April this year, the price of the 64G iPhone XS Max was as high as 9599!

In 2018, the per capita disposable income of Chinese urban residents was 39251 yuan, which means it will take Chinese people about 2 months and 23 days to buy an iPhone XS Max.

Over the years, people have formed a belief that e-commerce changes the world.

But this rule doesn't work very well in the face of iPhone.

At present, on all major e-commerce platforms, the price of the same model is generally seven or eight thousand. For example, the price quoted by a certain east is 7899.

In general, e-commerce did not cut the iPhone to the price of cabbage. In the final analysis, Apple Inc is more powerful in pricing, so even if the e-commerce platform wants to keep the price down, it has to subsidize it by itself.

In this way, the lower the price, the more money the platform will pay.

Who would be so stupid?

Not to mention, someone really did this "stupid thing", that is, Pinduoduo.

For only 6999 yuan, the coupon can be reduced by another 200 yuan, that is, a 64-gigabyte iPhone XS Max can be taken away for as little as 6799 yuan.

Why can Pinduoduo sell it cheaper than the official website?

As we all know, e-commerce is not a charity, it depends on traffic, display booths, and collect flow fees from merchants, all of which are included in the costs of merchants. Therefore, this has been criticized for the problem, during the network promotion, superimposed a variety of concessions, the final consumers did not get much benefits.

And the platform, will also take a cut from the merchants, some traditional e-commerce platforms are said to be as high as 2%, and even some platforms rely on the size of the store, forcing merchants to open stores only on this platform, but once the merchants "stand in line", they will be eaten later.

Pinduoduo is still in the dividend period of rapid development, and the traffic mainly comes from social fission, and the cost is very low, so the percentage is only 3/1000.

In other words, the percentage of Pinduoduo is only about 15% of that of traditional e-commerce platforms.

This will save a lot of money.

However, there is a bigger reason, Pinduoduo launched a "10 billion subsidy" campaign:

Smash 10 billion to subsidize the big names of the whole network.

To put it simply, Pinduoduo spent 10 billion to subsidize major brands such as mobile digital phones, home appliances, food and beverages, maternal and child products, sports, outdoor sports, paper products, international shopping, home textiles and home furnishings, automotive products, and household necessities.

For these big brand goods, Pinduoduo will subsidize 5% to 50% on the basis of the cost price, so the sales price of the goods participating in the event = cost price-subsidy amount.

As mentioned above, the 6999 yuan iPhone XS Max is the price after Pinduoduo's "ten billion subsidy", which is really lower than the market price.

Different from the traditional perception that the good goods are not cheap, Pinduoduo really did it, the authentic good goods, but also cheap.

As a result, Pinduoduo sold 300000 iPhone units during the June 18 period this year, with sales of nearly 2 billion.

Put aside Pinduoduo platform comments, in the more objective, neutral third party Weibo Corp, after brushing a circle of comments, selected a few representative.

There is no lack of big V to place orders in Pinduoduo, such as the one below. According to his later reply, the invoice was indeed received. It's totally a good online shopping experience.

Pinduoduo this 10 billion subsidy, to really break through the floor price, with the lowest of the whole network can no longer express the low price of 10 billion subsidized commodities.

Some netizens said that this feeling is that orders have been placed and they have been cool all the time.

In the case of the slowdown in the overall growth rate of e-commerce, Pinduoduo smashed 10 billion yuan, in fact, has his own ambition: to enter the five rings.

As the saying goes, "the nameless phase starts from the recklessness".

In 2014, with the listing of JD.com and BABA, it was asserted that the era of recklessness in Chinese e-commerce was over. But in the second year, Pinduoduo became a blockbuster and opened up a new model of social e-commerce, completely disrupting the pattern of China's e-commerce market.

Pinduoduo let hundreds of millions of rural and small town residents enjoy the convenience of e-commerce for the first time and went public successfully in three years.

It is precisely for this reason that some people deliberately label Pinduoduo as "outside the five rings".

But in fact, the data show that the proportion of GMV users in Pinduoduo's first-and second-tier cities rose rapidly from 37 per cent in January to 48 per cent in June.

It can be said that Pinduoduo has stood within the Fifth Ring Road.

Among the total users of Pinduoduo, 16 to 45 years old, standard young and middle-aged people account for more than 93%, that is to say, Pinduoduo is not exclusive to aunts and aunts at all.

Young people in particular have become an important source of new customers for Pinduoduo. Since the evening of the end of this year's college entrance examination, Pinduoduo has poured in a large number of new users. by June 9, the number of daily active users of the platform has increased by more than 15 million month-on-month. Obviously, senior high school graduates are the main force.

Capital with a better sense of smell quickly seized the opportunity: Pinduoduo's share price hit an all-time high and its total market capitalization surpassed Baidu, Inc. to become China's fifth-largest Internet company.

Some experts in the e-commerce industry commented:

From a more simple point of view, China's current e-commerce market, on the whole, wants to upgrade outside the Fifth Ring Road and take advantage of the inside of the Fifth Ring Road.

As it happens, Pinduoduo meets the needs of all the people inside and outside the Fifth Ring Road.

After 618,818, there was no sign of the concessions offered by the major e-commerce companies immediately, but Pinduoduo continued to spend a lot of money, offering tens of billions of subsidies.

It happens to be the Mid-Autumn Festival. I need to prepare some drinks. I placed an order of Wuliangye on Pinduoduo. It was previously known that in June this year, Wuliangye raised the official price by a wave, such as the eighth generation of Pu Wu, which sold 1399 yuan on a cat.

When I opened Pinduoduo, I found that as long as Pinduoduo needed 1000, one bottle would save 399.

It is a slight pity that each person can only buy one bottle.

After receiving the goods, get off successfully.