Gelonghui, Feb. 7 | Jinling Hotel (601007.SH) said on an interactive platform that the first is to strengthen the brand development strategy and build a characteristic brand matrix covering different market segments in the high and middle end. The three-year epidemic has further accelerated the reshuffle of the industry. Hotel chains and the Matthew effect in the industry have become more apparent, leading brands have increased their advantages in scale growth, and hotel chain brand operators are building new competitive advantages in terms of headquarters support systems, product development capabilities, and scientific and technological innovation empowerment. For Jinling Hotel, we will adhere to the development strategy of integrated intensive management and multi-brand differentiation. The “Jinling” main brand will adhere to the high-end market positioning, strengthen brand recognition and activate the vitality of industry quality benchmarks with “specialized, special and new” high-quality products and services; middle and high-end brands will pursue characteristic development routes, optimize brand standards and operating systems, promote the collection supply chain and digital and intelligent core technology research and development, and promote continuous product innovation and iterative upgrading to seize new growth opportunities in market segments. The company has initiated the construction of the “Nanjing Laomendong Jinling Wenjing Hotel” project and is speeding up the construction of a model store for cultural tourism brands. The second is to expand the layout of hotel chains and use self-managed projects to drive various cooperation models such as hosting and joining. Adhere to “quality first” and place equal emphasis on quality improvement and efficiency growth. In particular, we focus on improving project operation performance, investment returns, guest satisfaction, and brand value, focusing on economically developed regions and key cities to accelerate the optimization of the nationwide chain layout. Combining the economic conditions and location advantages of different cities, chain support systems, human resources, risk control, etc., resource integration and allocation capabilities, and business synergy effects in line with development strategies, the focus is on regional layout and expansion models. By the end of 2023, the number of Jinling Hotel Chain contracts had been signed at 246.