Zhitong Finance App learned that on February 6, Xiamen Jihong Technology Co., Ltd. (002803.SZ) submitted a listing application to the Hong Kong Stock Exchange, with CICC and CMB International as co-sponsors. At a time when cross-border e-commerce in China has ushered in rapid development, the company has taken an important step of internationalization, which is expected to promote the further development of cross-border e-commerce business.

According to reports, Jihong Co., Ltd. is a “data-driven, technology-driven” cross-border social e-commerce enterprise. It focuses on providing diverse products and services through an independent website model. Through the “goods search for people” business model, it greatly reduces the time cost for customers to find goods and enhances the customer's shopping experience.

According to the data, the company's share of overseas sales continues to grow. In 2022, cross-border e-commerce revenue reached 3.106 billion yuan, accounting for 57.78% of total revenue. For the nine months ended September 30, 2023, the company achieved cross-border e-commerce revenue of 3.101 billion yuan, an increase of 40.1% over the previous year. At the same time, through continuous optimization of e-commerce information systems, supply chain management and logistics distribution systems, the company has established a solid market foundation in Southeast Asia, Japan, South Korea and other regions.

At the same time, the H share issuance announcement disclosed by Jihong Co., Ltd. shows the company's determination in informatization construction and brand building. As one of the first scenarios where AI was implemented, Jihong Co., Ltd. combined AI technology to achieve intelligent upgrades in various aspects of the e-commerce business. Currently, it is being applied in business areas such as intelligent product selection, marketing video material production, accurate delivery, and intelligent customer service.

Furthermore, the background of the independent directors appointed in the company announcement is also worth paying attention to. Among them, Mr. Xue Yongheng has rich work experience and scientific background in the Hong Kong Government. He has held positions such as Deputy Director/Director of the Hong Kong Electrical and Mechanical Services Department, General Manager of the Electromechanical Engineering Trading Fund, and the second Secretary for Innovation and Technology in Hong Kong. Ms. Wu Yongping has rich financial experience and can effectively guide the company's internal control.

On the financial side, for the nine months ended September 30 in 2021, 2022, and 2023, Jihong Co., Ltd. achieved revenue of approximately 5.18 billion yuan, 5.38 billion yuan, and 4.92 billion yuan respectively. Net profit for the same period was 209 million yuan, 172 million yuan, and 302 million yuan respectively.