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BofA maintains Apple buy rating on promising app revenue growth

EditorEmilio Ghigini
Published 2024-02-06, 05:44 a/m
Updated 2024-02-06, 05:44 a/m
© Reuters

On Tuesday, BofA Securities expressed continued confidence in Apple Inc. (NASDAQ:AAPL), maintaining a Buy rating and a price target of $225.00. This affirmation comes in light of recent data from SensorTower showing a 6% year-over-year increase in App Store revenues for the second fiscal quarter of 2024, amounting to $2.7B after 35 days.

The analysis highlighted that, alongside revenue growth, total downloads for iPhone and iPad apps saw a modest year-over-year increase of 1%. January's figures revealed a 5% global year-over-year increase in App Store revenues, despite a 5% decline in China during the same period.

Further scrutiny of the SensorTower data revealed an encouraging trend of a 4.5% year-over-year increase in App Store dollars per download in the first 35 days of the second fiscal quarter. BofA Securities cites this performance as a key factor in their decision to maintain the Buy rating for Apple.

The firm's optimistic stance on Apple is also supported by what it sees as a multi-year iPhone cycle propelled by Generation AI technology, strong services growth, and potential for margin expansion. These elements collectively contribute to BofA Securities' positive outlook on the tech giant's financial prospects.

InvestingPro Insights

As BofA Securities reaffirms its confidence in Apple Inc. (NASDAQ:AAPL) with a robust Buy rating, InvestingPro data provides further context to the tech giant's financial health. Apple boasts a significant market capitalization of $2.9 trillion USD, underscoring its dominant position in the market. Despite a slight year-over-year revenue decline of -0.47% as of Q1 2024, the company maintains a strong gross profit margin of 45.03%, reflecting its ability to manage costs effectively and retain profitability. Moreover, Apple's Price / Book ratio stands at 39.11, indicating a premium valuation that investors are willing to pay for its equity.

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Two notable InvestingPro Tips also shed light on Apple's investment attractiveness. The company has a track record of raising its dividend for 12 consecutive years, demonstrating a commitment to returning value to shareholders. Additionally, Apple operates with a moderate level of debt, which provides financial flexibility and reduces risk for investors. These factors, coupled with the company's low price volatility, may contribute to its appeal in the eyes of long-term investors.

For those seeking a deeper dive into Apple's financial metrics and additional investment insights, InvestingPro offers more tips to consider. With a current total of 15 additional tips available, investors can gain a more comprehensive understanding of Apple's financial position and future prospects. To access these insights, use coupon code SFY24 for an extra 10% off a 2-year InvestingPro+ subscription, or SFY241 for an additional 10% off a 1-year subscription.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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