According to Zhitong Finance App, Gold Digger (301380.SZ) announced that the company signed a “Cash Payment Agreement” with Cui Jia on February 2, 2024. The company plans to acquire 49% of Beijing Yitong Jiayue Technology Co., Ltd. (“Yitong Jiayue”) shares in cash, with a purchase consideration of 179 million yuan. After the transaction is completed, the company's shareholding in Yitong Jiayue will increase from 51% to 100%, and Yitong Jiayue will become a wholly-owned subsidiary of the company. The transaction is an acquisition of minority shareholders' shares, so there will be no new goodwill.

According to reports, the company has been engaged in digital marketing services since its establishment, covering various business segments such as public accounts, vertical media, DSP advertising network platforms, member rights marketing, etc., and has accumulated a deep business foundation and good industry awareness in the field of digital marketing. After a year of integrated operation after the previous acquisition, Yitong Jiayue added exclusive agency rights for Sharp Internet TV, established a Hong Kong company to actively explore the overseas OTT market, and expand new media marketing such as Station B and Xiaohongshu. The business situation is stable and improving, and the overall business scale and profitability will continue to increase.

The company said that after careful research and analysis, the company believes that the OTT marketing field has good prospects for development. Yitong Jiayue specializes in OTT smart TV advertising and marketing business. It has accumulated manufacturer resources and customer resources in the OTT marketing field, and is equipped with a professional and excellent business team. The full acquisition of Yitong Jiayue will further expand the application scenarios and channel resources of the company's digital marketing service business, which will help promote overall synergy among the company's business segments. At the same time, Yitong Jiayue's customers mainly include well-known advertising companies such as Qunyi Group, Yangshi Group, Dentsu, Haoteng Media (OMD), and Huayang Lianzhong. Yitong Jiayue's high-quality customer resources will further enhance the company's brand value and competitiveness in the digital marketing field.