Gelonghui, Feb. 1 | Debon Securities Research Report indicates that the Eighth Generation Wuliangye (000858.SZ) increases the factory price, and the Wuliangye brand value is expected to increase and maintain a “buy” rating. The company introduced the price increase plan more than a month after announcing the price increase, which showed the determination and strong execution of its strategic decisions. Wuliangye's price increase in this round is the first price increase in nearly two years. Referring to Maotai's price increase in November, there was no significant increase in the final batch price, but Wuliangye is different from Maotai. There is not a big gap between Wuliangye's factory price and market price, and the channel does not have large profits to absorb the price increase, so we expect that this price increase will bring a certain increase in the price of the eighth generation Wuliangye. I believe that in addition to increasing performance, Wuliangye's current price increase is also of great strategic importance, and has a positive impact on Wuliangye's own rapid development. At the same time, as the second-largest brand in the liquor industry, Wuliangye's current price increase is expected to boost the price market, open up the price ceiling for liquor companies with product layouts in the price range of 1,000 yuan or less, and play a leading role in the industry.