Gelonghui, Feb. 1 | Citi published a report stating that after an earlier non-transactional roadshow (NDR) with Oriental Selection Management, it reaffirmed its “buy” rating. The main reasons include having a prominent brand image in the consumer market, which can attract the attention of viewers; working with star anchor Dong Yuhui's account has synergetic benefits and attracts traffic to each other; direct contact with fans can effectively meet customer needs; the team showed the ability to adapt and learn; strategies to expand overseas markets and cultural tourism business will drive future business performance. The bank raised its revenue forecast for the three-year period 2024 to 2026 by 18.9%, 22.6% and 19.5% respectively, while its non-GAAP profit forecast was lowered by 9%, 2.6% and 9.8%, respectively. The target price is HK$36, reflecting the projected price-earnings ratio of 32.9 times this year, which is in line with the historical average.