According to the Zhitong Finance App, Sanfu Outdoor (002780.SZ) released the 2023 annual results forecast. Net profit attributable to shareholders of listed companies is expected to be between 30 million yuan and 45 million yuan for the whole year, turning a loss into a profit over the previous year.

In 2023, the company focused on the “own brand+national exclusive agency brand” development strategy. The brand layout and operation saw initial results. Offline, e-commerce, live streaming, wholesale and other channels developed simultaneously, and revenue increased significantly. Among them, the revenue of the key sports black technology brand X-BIONIC increased by about 70% year on year, and the exclusive agency brands CRISPI, Klattermusen, MYSTERY RANCH, DANNER, etc. all achieved good sales performance. The gross margin increased significantly, and net profit turned a year-on-year loss to profit.