The Zhitong Finance App learned that sporting goods stocks generally rebounded. As of press release, Li Ning (02331) rose 4.09% to HK$17.82; Anta Sports (02020) rose 3% to HK$72.1; Tep International (01368) rose 2.26% to HK$4.07; and China Trends (03818) rose 1.64% to HK$0.31.

Everbright Securities pointed out that it recently ushered in intensive disclosure of annual results forecasts. Overall, the industry's performance in 2023 has recovered to a certain extent, and profit level recovery is more flexible. Looking forward to the future, the bank continues to expect factors such as a low base in the fourth quarter of '23, recent cooling, and the late Spring Festival in '24 to catalyze winter sales, and a boost in the fourth quarter and annual report results; in addition, entering 24, the bank expects brands to usher in an improvement and restoration in the health of business indicators. The leading sports footwear and apparel leader in Hong Kong stocks has been looking forward to the Paris Olympics driving sales and brand strength for 24 years.

Bank of China International said that sportswear companies have issued announcements one after another, and Q4 sales are growing steadily, and it is expected that light clothing will enter the market in 2024. Overall, sportswear companies' Q4 retail sales have maintained steady growth against the backdrop of fluctuations in domestic demand. As major companies advance their inventory removal strategies, inventory pressure decreases, and they are optimistic that in 2024, major sportswear companies will go light to the market, boost their products and marketing, and are expected to maintain rapid growth under the catalytic influence of the Olympics.