Gelonghui, January 26 | Jiayun Technology (300242.SZ) announced its 2023 annual results forecast. Net profit loss attributable to shareholders of listed companies during the reporting period was 80 million yuan to 16 million yuan, profit of 16.59 million yuan for the same period of the previous year; net profit loss after deducting non-recurring profit and loss of 96 million yuan - 170.6 million yuan, and a loss of 77.716,300 yuan for the same period last year.

Affected by factors such as limited operating capital and failure to obtain core media agency rights from some mobile phone manufacturers, the company was unable to directly cooperate with media such as OPPO, vivo, and Xiaomi in 2023, which affected the company's number of customers, revenue and the level of media rebates that can be obtained; in order to guarantee customer renewal rates and increase customer consumption levels, the company gave customers certain concessions in cooperation with some advertisers in 2023; the above situation caused the company's internet marketing business to simultaneously decline in operating income and gross margin. Although the company controlled costs by abolishing teams and workplaces, the company's internet marketing business is expected to lose money this year.

The company's early layout of new businesses, such as beauty and skin care, and game research and development, was still unprofitable in 2023. Among them, in order to quickly open up the beauty and skincare business market sales channels and establish a brand image, and enhance the revenue of the beauty and skincare business, the company set up dozens of new offline physical stores in all provinces and cities across the country in the form of single-brand direct stores, joint stores and franchise stores in 2023. By the end of 2023, the company had completed the construction of a 100 store sales channel system, and achieved rapid growth in the beauty and skincare business revenue; since some stores are still in the early stages of establishment and have not yet reached the break-even point, the company's beauty and skincare business is still in a state of loss. In addition, the game “Full War Chronicles” independently developed by the company obtained the game version in the first half of 2023, and commercialization of related games only began in the second half of 2023. Currently, it has not generated enough revenue or revenue to generate profits, so the company's game development business is still in a state of loss.

The company's non-recurring profit and loss amount for the reporting period was approximately 16 million yuan, and the amount of non-recurring profit and loss for the same period last year was 87.31 million yuan.