Gelonghui, January 24 | Helen Zhe (300201.SZ) announced its 2023 annual results forecast. Net profit attributable to shareholders of listed companies during the reporting period was 205 million yuan to 215 million yuan, up 181.86% to 195.61% over the same period last year; net profit profit after deducting non-recurring profit and loss was 155 million yuan to 165 million yuan, up 116.74% — 130.72% from the same period last year.

Since 2023, the company's management has led all employees to concentrate on operations. The company's market position has recovered and improved, and revenue has increased significantly. The company has always adhered to the “technology-leading differentiation” development strategy and strengthened technical research. In 2023, 42 new patents were granted, including 22 invention patents; the company's key components such as insulation arms have been completely replaced domestically, the company's aerial work platforms and other products are highly competitive in the market, and the gross margin of the product remains at a high level. The company has carried out special work to reduce costs and increase efficiency, strengthen internal management and strictly control expenses, and the cost control effect is obvious.

The impact of non-recurring profit and loss on net profit in 2023 is estimated to be approximately 50 million yuan. The main reasons are (1) the company increased its efforts to recover performance compensation; (2) the investment income generated by the company revitalizing existing assets, further focusing on the main business, and selling shares of the wholly-owned subsidiary Dongguan Haixun Display Technology Co., Ltd. is included in the 2023 profit and loss.