Products/Brands

Benefic sells a limited time experience set of whitening serums and highly moisturizing aging care serums

Moisturizes for clear skin.
~ 2024/2/21 (Wed) limited quantity sale ~

Shiseido will sell the whitening serum “Benefique Holistic Bright Limited Set SR (quasi-drug)” [all 1 product/reference retail price 11,000 yen (tax included) *1] from the cosmetics specialty store brand “Benefique” in limited quantities at cosmetics specialty stores nationwide on 2024/2/21 (Wednesday).
*Whitening is the process of suppressing melanin production and preventing blemishes and freckles. *Aging care is age-appropriate moisturizing care.
※1 The price is the reference retail price (may vary depending on the store)

Benefic Holistic Bright Limited Set SR (quasi-drug)

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◆ Benefique is a brand that focuses on the mind-body network that connects everything, skin, body, and mind, and works on the natural beauty of the skin. We aim for unwavering beauty for a lifetime, with the beauty of the earth flowing through the skin.
◆ “Holistic Bright” (medicated whitening serum) contains double whitening active ingredients (4MSK*2, m-tranexamic acid*3).
It approaches the root cause of blemishes, suppresses melanin production, and prevents blemishes and freckles.
◆ “Holistic Bright” is on sale in a limited set with a specially sized red fruit highly moisturizing aging care serum. The effects of the two serums lead to moisturized, clear skin.
※2 4-methoxysalicylic acid potassium salt　
※3 tranexamic acid

Launch background

As a brand that is close to the skin, body, and mind, the exclusive brand “Benefique” for cosmetics specialty stores has brought oriental wisdom and blessings from the earth to the skin, making the beauty and individuality that people desire come true. This time, Benefic focuses on skin and body facts caused by ultraviolet rays, rising temperatures, etc. During the period when the temperature and humidity increase, melanin accumulates due to a decrease in blood circulation, making the skin prone to blemishes. Furthermore, we are focusing on the fact that when dryness occurs due to various lifestyle habits such as ultraviolet rays and fatigue, it leads to skin where spots tend to settle.
Benefic's special care combines active ingredients with ancient Eastern wisdom and focuses on deep skin problems. We will be selling a limited set that includes a highly moisturizing aging care serum as a daily whitening serum that makes your skin beautiful.
[Set Contents]
Benefic Holistic Bright (quasi-drug) ＜Medicated Whitening Serum＞ 45mL
Benefic Serum ＜Serum＞ 8mL (special size)

Order of use

If you want to incorporate this limited set into your daily care, please use them in the following order.
Makeup Remover (Night) → Face Wash → Benefic Serum → Toner → Benefic Holistic Bright → Emulsion

*Please note that the information described in this release is current at the time of publication and may differ from the latest information.