Finance Association, January 19 (Reporter Hu Haoqiong) The recovery in travel consumption combined with the low season, and the performance of Changbaishan (603099.SH) increased dramatically. A person from the company's securities department recently told the Financial Federation reporter who called as an investor: “Summer in the third quarter of previous years was the peak season, and winter was the low season. 2023 is quite special; profits will begin in the second quarter.”

Benefiting from the popularity of “Erbin” tourism, Baishan, the head of the “Southern Little Potato” concept unit, recently harvested 9 boards in 12 days. This evening, Changbaishan announced the 2023 annual results advance announcement. According to the announcement, the company expects to achieve net profit attributable to shareholders of listed companies of about 136 million yuan to 146 million yuan in 2023, an increase of 336.99% to 354.42% compared with the same period last year, turning a loss into a profit.

Changbaishan also stated in the announcement that the main reason for the pre-increase in performance in the current period was a significant increase in the number of visitors received by the Changbaishan Scenic Area in 2023 compared to the same period last year, and the company's revenue increased by about 434 million yuan compared to the same period last year.

Although the company stated in a recent change announcement that the company hosted Heping Ski Resort at the end of October 2023, and that the hosting business contributed less than 1% to the overall revenue in 2023. Currently, the snow and ice project revenue accounts for a relatively small amount of the company's overall revenue, the aforementioned securities department source said that although the ski resort is small, the customer base is stable. If visitors choose a high-star hotel such as the Crown Hotel, they will give away a 3-hour ski resort experience and provide round-trip transfers.

In terms of tourist passenger transportation, the company's main business, the person from the securities department further explained that in the tourist passenger transport project, since the main peak in the scenic area has to pass through 72 bends on the mountain road, visitors generally cannot go up the mountain on their own. Visitors must also take a shuttle bus, and visitors must also ride a car to see Tianchi. As a result, there is a large number of visitors to the scenic area, and this sector has a fixed (will) income.

In terms of hot spring development and hotel management, the aforementioned securities department source also said that since the company's hotel contains hot springs and is a natural hot spring in Changbai Mountain, it has attracted many visitors. “From the beginning of 2022 to 2023, the hotel's performance was relatively good.”

Looking at it now, the “Erbin” effect will continue until the Spring Festival. According to Tongcheng Travel data, the number of train ticket searches from Guangzhou to Harbin on its platform increased 180% compared to the same period in 2023, while the number of train ticket searches from Beijing, Shanghai, and Hangzhou to Harbin increased by more than 50% compared to the same period in 2023. In terms of domestic routes, there was a relatively large increase in the popularity of routes between southern cities and Harbin. Among them, the popularity of the Guangzhou-Harbin route increased 288% year on year, the popularity of the Shenzhen-Harbin route increased 166% year on year, and the popularity of the Hangzhou-Harbin route rose 110% year on year.