接任后，美邦服饰推出了五大风格系列品牌、升级线下渠道、布局购物中心、利用智慧零售进行供应链端变革等举措，但这些都没有改变美邦服饰亏损的局面。2017年-2022年，公司营收从64.72亿元下降到14.39亿元，2023年前三季度营收为8.37亿元；公司净利润则在2019-2022年持续4年亏损。① Meibang's “second-generation successor” Hu Jiajia stepped down as chairman and will continue to be the company's president; ② Meibang founder Zhou Chengjian was nominated as a non-independent director candidate by the board of directors. A series of actions such as the establishment of e-commerce companies and share transfers last year made the founder's return continue to resonate; ③ Meibang continued to lose money for the past four years and “returned blood” by selling real estate many times.
Financial Services Association, January 5 (Reporter Chen Kang) Hu Jiajia, the “second-generation” who succeeded Meibang, has decided to step down as chairman. On the evening of January 5, Meibang Apparel (002269.SZ) announced that it had received a written resignation report from Chairman Hu Jiajia and resigned a series of positions as chairman and director of the company's 6th board of directors due to personal reasons. After resigning, Hu Jiajia will continue to serve as the company's president.
As the eldest daughter of Meibang Apparel founder Zhou Chengjian, Hu Jiajia worked in the President's Office, Metz Bonway Footwear Development and Operation Department, Brand Marketing Department, and Strategic Development Department from 2011 to 2016. At the end of 2016, Hu Jiajia became the chairman of Meibang. At that time, Meibang had already lost money for more than a year, and Hu Jiajia was also thought to have taken over “a mess.”
After taking over, Meibang Apparel launched initiatives such as five major style series brands, upgrading offline channels, arranging shopping centers, and using smart retail to carry out supply-side changes, but none of these changed Meibang Apparel's loss situation. From 2017 to 2022, the company's revenue fell from 6.472 billion yuan to 1,439 million yuan, and revenue for the first three quarters of 2023 was 837 million yuan; the company's net profit continued to lose for 4 years in 2019-2022.
Not long ago, on the evening of December 26, 2023, Meibang Apparel Company and Chairman and CEO Hu Jiajia also received a decision on administrative supervision measures issued by the Shanghai Securities Regulatory Bureau. The reason is that from May 2018 to December 2019, Meibang Apparel provided financial support to new franchisees with high financial pressure to pay their store rent and renovation investment. The highest daily balance was 228 million yuan, accounting for 8.14% of the company's most recent audited net assets at the time of occurrence. The unrecovered balance as of September 30, 2023 was 43.9985 million yuan. Meibang Apparel did not promptly disclose this financial support.
It is worth noting that at the 8th meeting of the 6th board of directors of Meibang held on January 5, Zhou Chengjian was nominated as a non-independent director candidate with the approval of the company's board of directors, and his appointment still needs to be submitted to the shareholders' meeting for review and approval.
Rumors of the “return of the founder” already surfaced last year. In May 2023, Meibang Apparel's e-commerce headquarters was located in Binjiang District, Hangzhou; in June, Hangzhou Metz Digital Industry Co., Ltd. and Zhejiang Metz Digital Industry Co., Ltd. were established, all wholly owned by Meibang Apparel. The legal entity is Zhou Chengjian. This is also the first time Zhou Chengjian has joined a new company since stepping down as chairman of Meibang Apparel in 2016. In July of the same year, Meibang said to the outside world that founder Zhou Chengjian had already arrived in Hangzhou to do e-commerce, and that the company would fully develop the e-commerce live streaming business in the future.
On the evening of November 8, 2023, an equity transfer announcement made the voice of “the return of the founder of Meibang” resounded. According to the announcement, Shanghai Huafu Investment Co., Ltd., the controlling shareholder of the company, plans to transfer its 150 million shares to Shenzhen Gaoshen Asset Management Co., Ltd. at a price of 1.62 yuan/share. Huafu Investment will mainly use the capital obtained from this agreement to support the development of the listed company Meibang Apparel. The legal representative and largest shareholder of Huafu Investment is Zhou Chengjian.
In recent years, Meibang has frequently sold real estate to “return blood”: in 2022, Meibang Apparel successively sold stores in Wuhan and Guizhou (600177.SH) through 190 million yuan and 130 million yuan cash transactions; on December 4 and December 26, 2023, Meibang sold two of its stores to Youngor for 680 million yuan and 40 million yuan respectively.
As of tonight's announcement, Hu Jiajia held 225 million shares of the company, accounting for 8.96% of the company's total share capital.