Financial Services Agency, January 1 (Reporter Xu Hao) In the past 2023, BYD's sales “skyrocketed” and reached its sales target of 3 million vehicles. According to the annual delivery guidelines of 1.8 million vehicles given by Tesla's 2023 three-quarter report, the cumulative sales volume of “Diwang” will surpass the previous one by 67%, once again forming a “crushing” trend.

On January 1, BYD released a production and sales report showing that sales of new energy vehicles in December 2023 were 341,000 units, up 45% year on year; cumulative sales volume in 2023 was 3,024,400 units, up 62.3% year on year. Among them, the annual sales volume of new energy passenger vehicles was 3,012,906 units, an increase of 66.21% over the previous year.

In terms of brands, BYD Dynasty Network and Ocean Network are still the main sales forces. In December 2023, Dynasty Network and Ocean Network sold a total of 321,600 new vehicles, an increase of 40.7% over the previous year. Since November 2023, BYD Dynasty Network and Ocean Network have been increasing their promotion efforts, with a maximum discount margin of 20,000 yuan, aiming for momentum by the end of the year.

At the same time, BYD also directly lowered the listing price of new cars. On December 15, BYD Song L was officially launched, and the five models cost between 189,800 and 249,800 yuan. Although it is positioned as a high-end model of the Song family, this price has been drastically reduced by 30,000 yuan compared to the pre-sale price of 220,000 to 280,000 yuan, which was previously the subject of controversy in October.

BYD, which focuses on cost performance in the middle and low end markets, is also uncompromising in the high-end market. Among them, the Tension brand sold 119,300 units in December 2023, an increase of 98.8% over the previous year. With a Panther 5, the Fangchengbao brand entered the price range of more than 300,000 yuan, and sales reached 5086 vehicles in December 2023. It is worth mentioning that as a million-class luxury car, the U8 also sold 1,593 units in the same month, and is also the “light of domestic goods” in the high-end market.

Judging from the breakdown of power technology, after two months of month-on-month decline, BYD hybrid models showed a relatively clear rebound in December 2023, with a month-on-month increase of 13.87% to 149,400 units; while the performance of pure electric models continued to grow steadily, reaching 190,800 units in December.

In terms of exports, BYD exported more than 36,000 vehicles in December 2023, with a cumulative total of more than 240,000 vehicles exported that year.

For next year's development, BYD will continue to adopt the “wolf pack tactic”. Among them, the Sea Lion 07 EV, which was previously unveiled at the 2023 Guangzhou Auto Show, may be launched this year, while the Qin L from Dynasty Network is a B-class sedan worth looking forward to this year.

“The sedan 'double flagship' product launched in the first half of 2024 will consolidate the high-end product matrix.” On December 31, Zhao Changjiang, general manager of BYD's Tension sales division, mentioned in a New Year's message that in the future, Tension cars are expected to “get on the bus” with large AI models and mass production applications for L3 level autonomous driving. In addition, Tension Motors will start selling in Hong Kong and Macau.

Equation Panbao 8 and U9, which have repeatedly released information before, may land on the market this year, further helping BYD break into the high-end market. In addition, BYD is also increasing channel construction to expand the market. According to the plan, within 2023, we hope to open more than 90 direct-run stores in more than 40 cities across the country to achieve full coverage of first-tier and first-tier cities. On December 21, 2023, during a survey, BYD said that in 2023, Fangchengbao Auto will open more than 150 direct-run stores in more than 80 cities across the country.

In terms of overseas markets, BYD is also continuing to expand. On December 22, 2023, BYD announced that it will build a new energy vehicle production base in Szeged, Hungary. This is also the first passenger car factory built by a Chinese automobile company in Europe. Also, according to local Japanese media reports, BYD has established a development plan for the Japanese market. A number of local dealers revealed that BYD aims to sell 30,000 electric vehicles a year in Japan by 2025.