On December 17, Liu Zhiying of Leju Finance, Pig Bajie Co., Ltd. (hereafter: Pig Bajie) submitted a listing application to the main board of the Hong Kong Stock Exchange for the third time. CITIC Securities and CCB International were its co-sponsors. According to information, the company submitted listing applications to the main board of the Hong Kong Stock Exchange on October 14, 2022 and April 14, 2023.
According to the prospectus, Pig Bajie is a major customized enterprise service e-commerce platform in China. It focuses on using technology to intelligently match the service needs of enterprise employers with the skills of service providers through the Pig Bajie platform, and to match transactions between corporate employers and service providers.
As of June 30, 2023, enterprise employers can purchase more than 810 types of enterprise services on the Pig Bajie platform. The cumulative number of registered users of the company reached 34.6 million, of which the cumulative number of enterprise employers reached 269 million, and the cumulative number of service providers reached 7.7 million.
In 2020, 2021, 2022 and the six months ending June 30, 2023, the total GMV of the Pig Bajiao platform was 5.482 billion yuan, 8.405 billion yuan, 11.389 billion yuan and 7.638 billion yuan respectively. In 2020, 2021, 2022 and the six months ending June 30, 2023, the average customer unit prices were 21,097 yuan, 25,416 yuan, 44,328 yuan and 75,879 yuan respectively.
According to iResearch's report, in terms of GMV in 2022, Pig Bajie ranked second in the e-commerce market for customized enterprise services in China, with a market share of about 2.4%. In terms of GMV and revenue, Pig Bajie's market share in China's customized enterprise services market in 2022 was about 0.12% and 0.006% respectively. According to iResearch's report, in 2022, the Chinese customized enterprise service e-commerce market accounted for about 5.2% and 4.5% of the market share of the Chinese customized enterprise service market and China's overall enterprise service market, respectively.
In terms of performance, as of 2020, 2021, 2022, and June 30, 2023, the company's revenue was 757 million yuan, 768 million yuan, 541 million yuan, and 252 million yuan respectively. In the same period, the company's intra-year/intra-period losses were 269 million yuan, 367 million yuan, 230 million yuan and 78 million yuan respectively.