Glonghui, December 13 | Some media quoted people familiar with the matter as revealing that Musk's social networking platform X (formerly Twitter) is expected to generate about 2.5 billion US dollars in advertising revenue in 2023, a sharp decline from previous years. According to people familiar with the matter, X's advertising revenue for each of the first three quarters of this year was slightly above 600 million US dollars, and the current quarterly performance is expected to be similar. In comparison, ad revenue was over $1 billion per quarter last year. Two people familiar with the matter said that advertising revenue currently accounts for 70%-75% of X's total revenue. This represents approximately $3.4 billion in revenue for 2023, which includes sales from subscription and data licensing deals. One of the people familiar with the matter said that X executives initially aimed to achieve $3 billion in advertising and subscription revenue by 2023, but in reality it will be far below this figure. However, since the holiday season is not over yet, the annual figures are still changing.