Source: Securities Times Author: Wang Jun
Xiaomi is preparing for the launch of the car.
On December 1, a Securities Times reporter visited the domain name of the website previously registered by Xiaomi and discovered that the website could already be analyzed and redirected, but the website page did not contain any Xiaomi car-related content, but was made up of several screenshots from Xiaomi's official website.
Meanwhile, in the ICP/IP address/domain name information filing management system on the Ministry of Industry and Information Technology website, the reporter saw that Xiaomi's ICP filing was approved on November 22. At this point, the domain name of the Xiaomi Auto website may be activated or displayed as a placeholder, so the possibility of it being used as Xiaomi Auto's official website in the future is not ruled out.
The reporter tried to contact the relevant person in charge of Xiaomi. As of press time, no relevant response had been received.
It is worth mentioning that today, two pictures of Xiaomi founder Lei Jun are circulating on the Internet. The photo copy shows, “When Lei Jun was most frustrated, there were only 4 billion dollars left in his bank card.”
In response, a Xiaomi spokesperson said that a large number of false rumors about Lei Jun, the founder of the group, appeared on the Internet today. The so-called “cold 4 billion” is simply false and completely untrue. Please don't believe it or pass it on. Life has never been a blessing, but a journey of being down to earth. Thank you all for your understanding and support.
Subsequently, Lei Jun also retweeted the above content on his personal Weibo account.
Xiaomi car parameters have been revealed
On November 15, in the “Notice on Road Motor Vehicle Manufacturers and Products” (377th batch) issued by the Ministry of Industry and Information Technology, two Xiaomi brand electric cars were listed.
According to reports, Xiaomi's first car was a pure electric sedan. The models were SU7 and SU7 Max, and the length of the car was 4.997 meters. The biggest difference between the two models was the amount of power. The former had a peak motor power of 220 KW, while the latter was 275 KW, or a high-performance version. The batteries are lithium iron phosphate batteries (Xiangyang Fudi batteries) and ternary lithium-ion batteries (Ningde era), respectively. Among them, the Xiangyang Fordi battery belongs to BYD.
According to the announcement, the Xiaomi brand electric sedan product models are BJ7000MBEVR2 and BJ7000MBEVA1, the name of the declared company is BAIC Motor Group Off-Road Vehicle Co., Ltd., and the declared production address is “No. 21 Huanjing Road, Beijing Economic and Technological Development Zone, Beijing”.
According to current regulations, domestic NEV manufacturers must obtain two qualifications in order to produce and sell: the first is the NDRC's filing of production projects for automobile investment enterprises. New energy vehicle companies need to prove their strengths in various areas such as financing ability, R&D ability, production capacity, and quality assurance, etc., to be recognized by the NDRC. After obtaining this qualification, the enterprise needs to build a factory within 2 years and sell vehicles within 3 years; the second is the entry qualification for automobile manufacturers managed by the Ministry of Industry and Information Technology. Car companies need to meet the “Regulations on the Administration of New Energy Vehicle Manufacturers and Product Entry”.
In August of this year, there was news that Xiaomi had obtained approval from the National Development and Reform Commission to produce electric vehicles. Now it has also received a “car building ticket” from the Ministry of Industry and Information Technology, which means that Xiaomi has already obtained a license to manufacture automobiles.
Listed in the first half of 2024
Since Lei Jun announced Xiaomi's entry into the smart car industry, developments in Xiaomi cars have received a lot of attention.
In August of this year, a netizen said that on the Urumqi-Changji city expressway, they met four disguised Xiaomi cars speeding along the road. On August 19, Lei Jun, founder, chairman and CEO of Xiaomi Group, also appeared in Xinjiang and posted a “Test #小米mixfold3 #徕卡光学、四摄五焦段” Weibo. Some careful netizens noticed that the banner raised in the photo was suspected to be “fight for Xiaomi cars.”
In October 2023, Lei Jun announced that Xiaomi is progressing smoothly and will be officially launched in the first half of 2024. According to the Xiaomi announcement, Xiaomi has officially entered the field of smart electric vehicles and will invest 10 billion US dollars over the next 10 years. Lei Jun believes that smart electric vehicles will be the broadest development track in the next 10 years.
At the Xiaomi new product launch conference held in October this year, Xiaomi unveiled the Surge OS operating system. The system is not only suitable for mobile devices such as mobile phones, but will also be installed on Xiaomi cars. According to Lei Jun, Xiaomi Surge OS is based on the integration of deeply evolved Android and the self-developed Vela system, completely rewriting the underlying architecture to create a public foundation for the Internet of Everything for the future 10 billion devices and 10 billion connections.
On October 16, Tianfeng International analyst Guo Mingyi recently released a research report saying that Xiaomi's first car is expected to go on sale in 2024, with an estimated shipment volume of 50,000 to 60,000 vehicles.
Guo Mingyi said in the report that sales of the M7 in the new Huawei industry have exceeded expectations, indicating that due to the high division of industrial labor in the Chinese electric vehicle market in terms of manufacturing, the focus of competition has begun to shift to autonomous driving, software, marketing and channels. He believes that this new competitive pattern is beneficial for Xiaomi to enter the automotive market.
He also said that the price of Xiaomi's first car will be less than 300,000 yuan. Key selling points include autonomous driving, software ecology, 800V fast charging, and power configuration.
Or I will produce it myself
Judging from information released by the Ministry of Industry and Information Technology, although Xiaomi shows the name of the declared company as BAIC Group, the production address is shown as the location of Xiaomi's self-built factory.
The reporter learned from Baidu's driving car encyclopedia that the Xiaomi car factory was built in Yizhuang, Beijing, and is located at the Majuqiao Intelligent Manufacturing Base (Intelligent Manufacturing Base) in Beijing's Yizhuang New Town (Tongzhou Area). The total investment of the project is estimated at 63 billion yuan.
According to information, the Xiaomi automobile plant will be built in two phases. The first and second phases will both have an annual production capacity of 150,000 vehicles, and the total production capacity can reach 300,000 units/year after the factory is officially launched.
During the construction of the Xiaomi automobile factory, the company widely recruited personnel related to vehicle production and vehicle technology. According to recruitment information on Xiaomi's official website, the company has a talent demand for automobile workshop production managers, workshop safety engineers, and lean engineers in the Beijing region, and there is also a high demand for employment in positions related to automobile production, such as stamping, die-casting, die-casting molds, die-casting machining, body, paint, and sheet metal.
In addition, Xiaomi is also building its own car sales channels to prepare for nationwide sales. From September to October 2023, Xiaomi Jingming Technology Co., Ltd. (a wholly-owned subsidiary of Xiaomi Intelligent Technology Co., Ltd.) has successively established subsidiaries in Wuhan, Shenzhen, Xi'an, Hangzhou, Guangzhou, Shanghai and Suzhou. The newly established company's business scope covers NEV vehicle sales and other businesses.