Launch background

In recent years, the market for specialized products for urine leakage care has been expanding. One reason for this is that people who use products that use special products for urine leakage care have product understanding of 107% compared to before the COVID-19 pandemic^※It is conceivable that it has penetrated. Under such circumstances, from our survey, it was found that about 80% of women over the age of 40 are concerned about dry skin and place importance on “things that feel good against the skin.”

Therefore, we are now launching “Lifley Refreshing Pad Organic Cotton,” which uses 100% “organic cotton,” which is a natural material, for surface sheets that come into contact with the skin for the first time in the “Lifely” series.

※ Unicharm research

Product features

(1) Uses a 100% “organic cotton” surface sheet

・The surface material that comes into contact with the skin is 100% organic cotton.

・Patented technology “sheet structure with a cotton layer and a synthetic fiber layer layered on top of each other” maintains a fluffy feel.

(2) Cotton pattern individual packaging design

・Uses green individual packaging with a cotton motif. I finished it with a higher quality impression.

(3) Since it's made of cotton, it reduces sweat and stuffiness

・Surface sheets containing 100% “organic cotton” absorb sweat, prevent stuffiness, and are comfortable to wear.

Quantity/price

Release period

It will go on sale nationwide on 2023/10/3.

Life Free Brand Site

https://jp.lifree.com/ja/home.html

Contributing to the “17 SDGs Goals” through the launch of “Lifley Refreshing Pad Organic Cotton”

We believe that launching this product will contribute to the following out of the 17 goals set out in the “Sustainable Development Goals” (SDGs: Sustainable Development Goals) adopted by the United Nations in 2015.

3. Health and welfare for all 12. Responsibility to create responsibility for use

Going forward, we will continue to aim to solve environmental and social issues and contribute to the achievement of the SDGs through business activities such as providing products and services.