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2018港股投资策略报告:慢牛徐行还是前扬后抑?

2018 Hong Kong Stock Investment Strategy Report: Slowly Bull or Back Down?

格隆汇 ·  Dec 12, 2017 14:19

Author: Wang Xueheng of Guoxin Securities

The world has been in a super-monetary easing cycle (1980s-present) for more than 30 years. Since 2000, monetary policy is no longer to take the initiative to prepare in advance, but to respond to the crisis passively. Global interest rates have fallen indefinitely since the 2008 financial crisis (the Bank of England says it is the lowest in 5,000 years), so since November 2015, the Fed has launched the longest, difficult and necessary cycle of upgrading in history.

To judge the direction of the market, there are two independent starting points, one is time, the other is price. From the point of view of the five rounds of interest rate hikes since the 1980s, in the middle of the interest rate hike cycle, it is often the time when the stock market sees other high points in the grade, and we estimate that the average interest rate hike 150BP market peaked. In view of this, we should note that in the first half of 2018, this round of interest rate hikes will reach the "sensitive area" of cumulative 150BP. On the other hand, when we estimate the profit growth rate of A shares, Hong Kong stocks and US stocks, the highest EPS growth rate of US stocks is in the second quarter of this year, A shares are in the third quarter of this year, and Hong Kong stocks are in the fourth quarter of this year (because Hong Kong stocks do not have three quarterly reports). Due to the base effect, the growth rate of EPS in the three major markets next year will be slower than this year. In other words, in terms of liquidity level (interest rate hike) and earnings (EPS growth rate of listed companies), it is difficult for the three major markets to further improve their valuations in 2018; from a valuation point of view, Hong Kong stocks are currently valued at historical averages and lower than US stocks and A-shares. After two years of valuation repair in real estate, automobile, technology (mainly Tencent and mobile phone industry chain) and insurance, the valuation of leading companies has been significantly higher than the historical average, while banks, crude oil, and telecom operators are lower than the historical average. the latter still has room for valuation repair.

This leads to the following judgment:

From the point of view of the 2-3 cycle, Hong Kong stocks are still in a bull market with upward valuation and improved corporate profits, and its investment value is significant: 1) there are a large number of discount targets of Amax H during the period; 2) unique targets of AGreg H, such as Tencent and HKEx. 3) IPO of new shares, especially the targets of scientific and technological innovation, such as Zhongan Online, China Literature, Yixin Group, continue to enrich the characteristics of Hong Kong stocks facing the new economy; 4) and the future "innovation board" and other policy dividends; 5) the rising proportion of domestic southward capital. Therefore, it is sufficient and appropriate for Hong Kong stocks to be positioned as the "international version" of the mainland in the future, and it is also the banner of the economic globalization and internationalization of the mainland and connecting the world in the financial field.

From an one-year point of view, we also need to pay attention to the speed of valuation repair. If the market undergoes a brief adjustment and the valuation repair of most sectors is completed quickly in the first half of 2018, we have to be wary of the pullback pressure from the second half of the year to the first half of 2019-it may come from 1) the decline in many upstream industries driven by lower-than-expected new real estate starts, thus suppressing the valuation of the financial sector. 2) the capital outflow effect of the United Kingdom and the European Central Bank driven by interest rate hikes in the United States; 3) the higher valuations of some leading companies and the lower-than-expected EPS growth rate; 4) the downward oscillation of domestic treasury bond yields next year, which hinders the expectation of higher interest spreads on banks; 5) the inflationary pressure that may be caused by the rise in crude oil prices.

Combined with the above two views, our overall judgment on Hong Kong stocks next year is: the healthy way is slow, and the unhealthy way is to promote the future. However, the US and Hong Kong stocks in the bull market characteristics make us relatively inclined to the latter trend. If so, the first half of next year will be a critical moment to set the level of full-year yields.

On the main line, if this year's main line is economic recovery, focus on the leader; next year may be focused on the mean return-the leader of high valuation can no longer be high, the target of low valuation has room for compensation, in addition, the impact of fluctuations in crude oil prices on many industries and the exchange rate of the US dollar should not be ignored.

In terms of scientific and technological innovation, we believe that cloud computing, 3D structured light and mobile parallel computing (NPU) will be the three major directions in 2018. Cloud computing greatly improves computing power and the efficiency of enterprises. 3D light will connect virtual and reality. NPU is the basic guarantee for the realization of terminal AI.

1 the performance of the stock market during the Fed's interest rate hike

1 Hong Kong stocks: the fundamentals of A shares and the global capital side

The difficulty of studying the Hong Kong stock market is that there are three different types of targets in this market: domestic enterprises, Hong Kong enterprises and overseas enterprises, and there are three different types of investors: overseas investors, Hong Kong investors and mainland investors. Therefore, in the long-term trend, Hong Kong stocks have always maintained a strong correlation with US stocks and A shares.

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Since the beginning of the Shanghai Composite Index in 1990, the correlation between the Hong Kong stock market and US stocks and A-shares is basically the same. In 2001-2004, due to the small number of domestic bank stocks in the Hang Seng Index, Hong Kong stocks were in a bull market, while A shares were in a bear market. after the listing of silver stocks in 2005, the correlation between Hong Kong stocks and A shares gradually strengthened, and the correlation with US stocks gradually weakened. however, Hong Kong stocks are still more relevant to US stocks: this is because Hong Kong stocks account for a higher proportion of overseas investors, and Hong Kong stocks are members of emerging markets in their investment system. In the eyes of domestic capital, Hong Kong stocks are A-shares with lower valuations. Therefore, overseas funds will allocate Hong Kong stocks in accordance with the judgment of emerging markets, while domestic funds will allocate Hong Kong stocks according to the linkage of Acord H.image.png

Let's take the Shanghai-Hong Kong Stock Exchange as an example. Before 2004, there were about 131 non-mainland enterprises and 62 mainland enterprises in the Shanghai-Hong Kong Stock Connect, accounting for 32% of the total. At present, of the 442 Shanghai-Hong Kong Stock Connect, there are 162 mainland enterprises and 280 non-mainland enterprises, and the proportion of mainland enterprises has increased to 36%.

From the point of view of the whole market, H shares + red chips are also on the rise. In 2005, there were only 194 H-shares plus red chips. Today, the number has reached 408, more than doubling in 12 years. In terms of market capitalization, Chinese shares account for 37 per cent of the total (Tencent is neither H-share nor red-chip), or about 50 per cent with Tencent. It can be predicted that with more and more mainland enterprises coming to Hong Kong for IPO, Hong Kong stocks will evolve into the "international board" of China's securities market in the future, and the proportion of mainland enterprises and market capitalization in Hong Kong stocks will become higher and higher.

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On the other hand, in terms of the territorial division of market participants, mainland China accounted for 21.5% in 2016, while the top regions were the United Kingdom, the United States, Europe, mainland China and Singapore. The proportion of mainland Chinese capital has magnified from about 8-10 per cent around 2006-2009 to about 22 per cent now.

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This is mainly due to the opening of the Shanghai-Hong Kong Stock Connect and the Shenzhen-Hong Kong Stock Connect. The proportion of Hong Kong stock transactions has risen to about 14% in November 2017. On the one hand, from zero to 14%, this is already a rapid and huge leap; on the other hand, mainland funds are still in the position of "influencers" rather than "leaders" in Hong Kong stocks. Perhaps we can have a clear understanding of the trend of the Hong Kong market at individual times and in individual sectors, but our understanding of the Hong Kong market may be far from thorough, because we cannot fully grasp the movements of all kinds of funds in the market. They are more from the United Kingdom, Europe, the United States, Singapore, Taiwan … We liken Hong Kong stocks to "A-share fundamentals + overseas capital".

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2 unbearable interest rates: can we go back to the past?

The US Treasury yield level of 16% (1981) has become a dusty history, and the continued decline in interest rates has made the stock market a bull for decades. By acting as the world currency, the US dollar has achieved the accumulation of world wealth through 1) decoupling from gold and 2) repeated quantitative easing.

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Since 1985, the dollar index (the strength level of the euro, Japanese yen, pound sterling, Canadian dollar, Swedish kronor and Swiss franc) has seen 164points, and over the past 32 years, it has weakened one wave after another, which is also a direct example of the depreciation of the US dollar.image.png

When we measure the most familiar S & P 500 index in another currency unit, ounce gold, since the dollar was decoupled from gold in 1968, a fact that may break our common sense is that the S & P 500 is not up more than 30 times. It's down 26%! So have the S & P 500 companies made "money" for the market in the process of growing together over the years?image.png

In 2016, the Bank of England released a view called "the lowest interest rate in 5000 years", which went from 20% in Mesopotamian civilization before 3000 to less than 1% in 2016. The conclusion is that global interest rates are now at their lowest level in 5000 years.image.png

Since the 1980s, monetary policy has always protected the economy. Every time the economic crisis and the stock market plummeted, it seems that the government, and the Federal Reserve under the influence of the government, have become the spokesmen of quantitative easing. If after Black Monday in 1987, the Fed continued to raise interest rates hesitantly (but only began to cut interest rates slowly in 1989), then the science and technology bubble in 2000 It became the beginning of the economy and stock market kidnapping the Federal Reserve. After 2000, six months to a year after each crisis, it was the beginning of the Fed's interest rate cut channel, faster and higher each time. Although the Fed will raise interest rates cautiously when the economy recovers, the level of interest rates seems to be more like an old man with a heavy burden, hobbling and falling below one wave after another.

As a result, the financial market seems to have produced a new "dependent" logic: if the economy is bad, the Fed will not raise interest rates happily, so stocks will rise; when the economy is good, ROE of listed companies will improve, and stocks will continue to rise! It seems that this new logic holds that the most trustworthy and certain factor among all uncertainties is the Fed-like parents who tolerate their children's mistakes, she always takes care of the market and will not leave their children behind!

(3) the performance of the US stock market in the interest rate raising cycle of the Federal Reserve

We believe that the potential negative side of the capital side, which currently has a great impact on the Hong Kong and global markets, is that the world is in a cycle of raising interest rates. Therefore, it is necessary to briefly review some of the historical impact of the interest rate rise cycle of US stocks on the market. Since the 1980s, the Fed has raised interest rates in six rounds. It began in 1983, 1987, 1994, 1998, 2003 and 2015. We list the time span of each round, the interest rate at the beginning and the end point, and the number of interest rate increases as follows. In terms of range, the average rate rise in each round of interest rate hikes is 3-4% (except for the abrupt end of the interest rate hike cycle in 2000 when it was hit by the science and technology bubble).

In terms of time span, this round will be the longest interest rate hike cycle, we temporarily take December 2019 as the end of the interest rate hike cycle, the current interest rate hike cycle will last 49 months. Because of this, the bull market in the stock market has lasted for eight years.image.png

The interval between the first interest rate hike to the peak of the S & P 500 in 1983 was 7 months, during which the interest rate was raised 7 times. The high point of 87.5 BPJ 1Y treasury bonds (yield low, the same below) was 9 months earlier than that of the stock market, and the high time of 10Y treasury bonds was 7 months earlier. Nine interest rate hikes, the cumulative range of 200BP market saw a low (not after the end of the rate hike cycle).

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In 1987, the first interest rate hike to the market (S & P 500) peaked in three months, during which three interest rate hikes occurred. 87.5BP, the famous "Black Monday" broke out here, and S & P fell more than 20% on October 19th! The peak time of 1Y treasury bonds is 12 months ahead of the stock market, and that of 10Y treasury bonds is 12 months earlier. As a result of the decline is too fast and a range, so raise interest rates three times, the cumulative range of 85BP market saw a low. The lows of 1Y and 10Y treasury bonds lag behind the stock lows of 17-18 months.

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The first rate hike in 1994 to the market (S & P 500) peaked almost at the same time. The peak time of 1Y treasury bonds is 16 months ahead of the stock market, and that of 10Y treasury bonds is 4 months ahead of schedule. After raising interest rates for 3 times, the cumulative range reached a low point after 75BP. The lows of 1Y and 10Y treasury bonds both lag behind the stock lows in August-September.

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In 1999, the first interest rate hike to the market (S & P 500) peaked in 9 months, during which it raised interest rates five times, 100BP. The peak time of 1Y treasury bonds is 17 months ahead of the stock market, and that of 10Y treasury bonds is 18 months ahead of schedule. After raising interest rates six times, the cumulative range of 125BP was met by the collapse of the famous science and technology bubble, which disrupted the pace of interest rate hikes of the Federal Reserve and was the smallest in several interest rate hikes. The Fed turned to massive waterproofing in 2001 and still failed to stop the falling stock market. The lows of 1Y and 10Y treasury bonds are 29-33 months earlier than the stock lows.image.png

After emerging from the quagmire of the dotcom bubble, the United States raised interest rates for the first time in 2004 to the peak of the market (S & P 500) in 52 months, during which it raised interest rates 17 times, 400BP. The peak time of 1Y treasury bonds and 10Y treasury bonds are 52 months and 53 months respectively. This round of economic recovery is so good that even the interest rate hike did not suppress the stock market, and it was not until the end of the interest rate hike that the stock market began to collapse-the 2008 financial crisis.image.png

This round of interest rate hikes began in December 2015, raising interest rates on 2015-12-17 25BP, 2016-12-15 25BP, 2017-03-16, 25BP, 2017-06-15 25BP respectively. By November 2017, interest rates had been raised four times, totaling 100BP.image.png

Above, let's summarize the impact of interest rate hikes on the US stock market:

1. The market peaked: summing up from several experiences, the market peaked after raising interest rates by an average of 6.4times (average 150BP). Only once, when economic growth was very strong (2004-2006), the market could keep rising during the interest rate hike cycle, and of course the subsequent pullback was huge; and for most of the period, the peak of the market occurred in the early and middle of the interest rate hike cycle.

2. National debt and market: every time, the national debt reaches its peak in advance (the yield reaches the bottom), but the time ahead is difficult to measure.

3. The market bottomed out: it is not necessary for the market to bottom after the end of the rate-raising cycle. It tends to form a bottom in the middle and later stages of the rate-raising cycle. If the short-term decline of the market is large, such as Black Monday in 1987, it may also form a bottom in the early stage of interest rate hikes. Only once, the market bottomed out a few months after the end of the interest rate hike cycle.

2 domestic: the growth rate of GDP is expected to slow slightly in 2018, and the yield of treasury bonds will show a trend of gradual decline.

(1) Real estate investment: the probability is that it will peak and fall.

The orientation of real estate investment is the most divergent project in the current market, and some investors believe that the main reason why the growth rate of real estate investment will continue to rise is that inventory is low and land sales are good. From the cumulative year-on-year growth rate of land transaction value, its overall is still at a relatively high level.

From the point of view that the growth rate of sales is ahead of real estate investment, based on the fact that commercial housing sales peaked in March 2016, we believe that the probability of real estate investment has peaked.image.png

2 Automotive industry: sales growth in 2018 was about 0.3%, lower than in 2017 (4%)

Review: automobile consumption was depressed from January to October in 17 years. From January to October 2017, automobile production and sales totaled 2295.68 million and 22.9271 million respectively, an increase of 4.27% and 4.13% respectively over the same period last year. Compared with last year, the growth rate of the automobile industry slowed significantly in 2017, mainly affected by the policy of halving purchase tax. Consumer enthusiasm was not high in 2017 (especially the growth rate of models below 1.6L dropped significantly), and the growth rate for the whole year of 2017 is expected to be about 4%. Sales may reach 2900 vehicles.image.png

Sales growth may continue to slow in 2018 against the backdrop of early release of consumption and a high base in 2017, but overall growth is expected to remain positive. We expect sales growth in 2018 to be 3%. The specific growth rate is expected to depend on the trend of the purchase tax policy. If the purchase tax is maintained at 7.5% next year, the expected sales growth in 2018 will be close to 3%. If the purchase tax returns to 10% next year, the expected sales growth in 2018 is close to 0%.

Three macroeconomic judgments on 2018: there are ups and downs in stability.

For the three important economic indicators in 2018, our judgments are as follows: 1. The actual year-on-year growth rate of GDP: the year-on-year growth rate of GDP in 2018 will be between 6.5% and 6.7%.

2. CPI: the center of gravity of the consumer price index (CPI) is higher, with the CPI center averaging 2-2.5% in 2018, but the month-on-month growth rate should be weaker than seasonal.

3. PPI: the industrial product price index (PPI) has the greatest uncertainty. Through scenario analysis, we expect the average level of PPI to be between 3-3.5% in 2018.

Throughout 2017, the average CPI growth rate is likely to be around 1.5%. Under the neutral assumption, according to our forecast, the average level of CPI in 2018 is about 2.3%, but it is currently in a food downward cycle represented by pig prices, and the actual level is likely to be weaker than expected in the neutral hypothesis, and according to the two-year decline cycle, this decline will continue until at least the second half of 2018. Therefore, after taking into account factors such as pig prices, we believe that the average CPI hub in 2018 is between 2-2.2%, which is lower than the neutral hypothesis.image.png

We can learn from two historical levels of extreme optimism about where PPI will be in 2018:

1. If the "supply contraction" effect in the current period is stronger than the "demand expansion" effect before 2008: in this case, the fixed base index will reach 134in 2018, then the average growth rate of PPI in 2018 may be about 3.2%.

2. If the "supply contraction" effect of the current period is stronger than the "4 trillion" effect before 2011: the fixed base index will reach 138 in 2018, then the average PPI growth rate in 2018 will be about 4.5 per cent.

For the above two very optimistic scenario assumptions, the real level should be lowered on their basis, so based on this judgment, we expect the average PPI level to be between 3 and 3.5 per cent in 2018.

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From the historical statistical relationship, the linear relationship between GDP deflator and CPI and PPI is roughly as follows: GDP deflator = 0.8*CPI+0.2*PPI

According to the above analysis, if CPI rebounds from 1.5 per cent to 2.2 per cent and PPI falls from 6.4 per cent to 3.5 per cent, then the rebound in CPI will increase the GDP deflator by about 0.5 percentage points, while the decline in PPI will drag down the GDP deflator by about 0.6 percentage points. Taken together, the growth rate of the GDP deflator based on CPI and PPI changes is likely to decline in 2018, while if the real GDP growth rate slows steadily, the overall nominal GDP growth rate will be lower than in 2017.

Due to the fact that China's economic recovery is stronger than that of the United States in 2017, coupled with two interest rate hikes and strengthened financial regulation, the interest rate gap between China and the United States continues to widen, but we believe that this trend will end in early 2018. The reasons are: 1) the domestic economy will slow down in 2018; 2) strong financial regulation has led to a phased rise in interest rates this year.

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3 overseas: the pressure of base effect will gradually emerge in 2018.

1 High base pressure will appear next year

Since most Hong Kong companies do not publish three-quarter reports, in order to examine the bottom-up quarterly earnings of the Chinese economy, we selected 2755 A-share listed companies for profit growth as an auxiliary observation. Due to the low base of the real economy in 2016, industries represented by real estate, automobiles and cyclical products have formed a positive pull since 2017. the profit growth rate of Q1 listed companies reached 22% in 2017, excluding the influence of two barrels of oil. year-on-year profit growth is 17% Q1, Q2 is 17%, Q1, Q3 is 19%, and the market is expected to fall to 15% for the whole year (the forecast net profit of 1825 companies already covered by analysts. Mainly excluding some small market capitalization companies and ST), but we think the figure may be a little conservative, the final figure is about 17%. Therefore, we tend to draw the following conclusion: the profit growth rate of A-share listed companies is the highest in Q3, and the year-on-year growth rate of Q4 is lower than that of Q3. If you look at the data of Q2, Q3 and Q4 in 2016, the faster growth of Q1-Q3 in 2017 is mainly due to the low base last year. Starting from Q4 in 2016, the base has risen, so Q3 in 2017 and 2018 will gradually show year-on-year pressure for four consecutive quarters.image.png

If we look at the industry, the net profit growth rate of Q1 in the four industries of materials, energy, industry and telecommunications services increased significantly in 2017. according to the historical average, the three industries will face the pressure of profit growth in Q1 next year; the growth rate of public utilities and finance this year is lower than the historical average, and there is little pressure for growth in 2018. The growth rates of information technology and health care are rising quarter by quarter in 2017, so Q1-Q2 is expected to maintain relatively high growth next year; real estate, optional consumption, and daily consumption are historical averages and are expected to remain so next year. In short: the growth pressure of the upstream industry and the middle industry began to appear in the first quarter of next year, and the growth pressure of the downstream industry in the second half of next year. The pressure of net profit growth of finance and public utilities is the least.image.png

Us stocks: weaker than China's economic recovery

The same is true of the American market. At 2017Q1, profit growth for the S & P 500 was 15 per cent, with Q2 at 12 per cent in 2017 and Q3 at 4 per cent in 2017. If the profit growth rate of Chinese enterprises is a gradual increase in Q1-Q3, the profit growth rate of American enterprises is a gradual decline in Q1-Q3. As a result, the economic recovery in the United States is weaker than in China.image.png

From the perspective of various industries, the improvement in energy and materials is more obvious, while the Q3 growth rate of finance in several sectors that affect S & P profits has slowed down obviously. several other industries-decline in optional consumption (Walt Disney Company, Ford, etc.), health care decline (Johnson & Johnson, Gilead Science, etc.), zero industrial growth (General Electric Co, Delta Airlines, etc.), daily consumption is weak (Walmart Inc, Coca-Cola Company, etc.) The performance of information technology is still good. In information technology, the best performing secondary industry is the semiconductor industry, with Q2-Q3 growth of about 100% this year (intel, Texas Instruments Inc, Micron Technology Inc, NVIDIA Corp, etc.).image.png

3 Hong Kong stocks: 2017 report will be the highest growth rate of net profit

The profit growth of Hong Kong stocks achieved 17% year-on-year growth in 2017H1, according to the profit growth rate of Q3 domestic enterprises, 2017H2 should be better.image.png

From the observation of the net profit growth rate of Hong Kong stock wind level I industry, energy and materials are growing rapidly against the background of a strong rebound in commodity prices, industry and real estate are growing strongly due to low base factors, information technology is also doing well driven by Tencent and semiconductors, and the recovery in health care and finance is obvious but does not exceed the level of 2014. Because of high coal prices, public utilities are the worst performers. The performance of telecom operators is average with daily consumption and optional consumption. According to analysts' forecasts for the 474 companies covered, profits will grow by 24% for the whole of 2017, compared with 13% in 2018. In other words, Hong Kong stocks will reach the highest net profit growth rate in 2017, while the net profit growth rate of H1 in 2018 and H2 in 2018 will decline quarter by quarter.image.png

4 2018 Hong Kong stock market: the index is high first and then low

From 2006 to 2007, the Hang Seng Composite Index had a PE level of 15-20 times and a PB level of 2-3 times, although Hong Kong stocks have risen since 2016, with a PE level of 12.7 and a PB level of 1.3. As a result, the Hang Seng valuation compared with history is only the average. In the long run, Hong Kong stocks are in a bigger bull market: 1. China's economy is recovering, and the profits of cyclical enterprises are conducive to the reduction of leverage by upstream enterprises, thus repairing the balance sheets from upstream to banks, which makes the valuation of financial enterprises higher for a long time, which helps to raise the valuation level of the market. 2. The concentration of leading companies, such as insurance, real estate, automobile and other industries, is conducive to driving up the index. 3. The valuation discount of Hong Kong stocks compared with A shares, with the continuous southward flow of domestic funds and the further liberalization of capital in the future (such as the QDII mentioned earlier), are also conducive to raising market valuations.image.png

However, we don't think this process will happen next year. The main considerations are:

1. The end of the global interest rate hike cycle is likely to end from the end of 2019 to mid-2020. As the US 10-year Treasury yield has not formed an upward breakthrough, but as the interest rate increase enters the middle and later stage, it is only a matter of time before the upward breakthrough (such as 2.8-3%). On the other hand, the bull market of US stocks for eight years and Hong Kong stocks for two years will end sometime in 2018-2019 and turn to a multi-month adjustment.

2. The EPS growth rate of US stocks, A shares and Hong Kong stocks will all decline next year. In 2018, the domestic driving force driven by real estate and cars will be greatly weakened, resulting in a decline in demand for the upstream cyclical products industry, which makes the economy perform worse than this year.

3. The current valuation level, especially that of the leading companies, has been at the market expected level of 2018-2019, reflecting and partly reflecting the growth of 2018-2019.

If we pull out the valuation levels of Tencent, Country Garden Holdings, Geely Automobile, Sunny Optical Technology, AAC Technologies Holdings Inc., Ping An Insurance, China Construction Bank Corporation, HSBC Holdings PLC, Petrochina and China Mobile Limited, we will find that for companies with beautiful results this year, such as Tencent, Country Garden Holdings, Geely Automobile, Sunny Optical Technology, AAC Technologies Holdings Inc., their valuation levels of high market capitalization are close to or exceed historical highs. Despite the recent price correction, if these targets rebounded quickly in the first half of 2018, it will be difficult for them to continue to raise valuations in the global interest rate hike cycle as the overall earnings report of H1 in 2018 comes under pressure.

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On the other hand, banks, crude oil, telecom operators and public utilities are at historical low and medium levels, which play a stabilizing role in the Hong Kong stock market. Considering that H2 will be the highest EPS growth rate of Hong Kong stock companies in 2017, and at the beginning of the interest rate hike cycle, this is usually the time when stock market valuations rise rapidly: corporate profits improve and capital is coordinated. After the annual report season, we believe that with the new construction of the real estate industry flat or declining compared with the same period last year, car sales may be slightly lower than this year's possibility, leading to a slowdown in profit growth upstream, coupled with the interest rate rise cycle pulling up long-term treasury bond yields, which will most likely end the upward revision of valuation, and then the stock market will enter an adjustment period of stable or declining valuation. On the other hand, due to the full valuation premium of leading companies in 2017, we believe that this trend will not be sustainable for the whole of 2018. On the contrary, some small and medium-sized market capitalization targets with high growth rate and low valuation will be favored by southward funds and investors because of their better performance-to-price ratio. However, it is worth noting that these small and medium-sized market capitalization targets have little impact on the market index. To sum up, we think that there are two ways to move the Hong Kong stock market next year: slow Niu Xu Xing VS up and down. The healthy way to walk is to walk slowly, while the unhealthy way to walk is to carry forward and suppress later. However, the US and Hong Kong stocks in the bull market characteristics make us relatively inclined to the latter trend. If so, the first half of next year will be a critical moment to set the level of full-year yields.

4 2018 investment advice: optimistic about finance, crude oil, telecommunications, medicine, innovation focus on cloud computing, 3D structured light

Compared with the 10-year valuation of Hang Seng's primary industry, the sectors currently lower than the historical average are energy, telecommunications, public utilities, finance and integration.image.png

1 crude oil: the price is stable and upward, raising the valuation of the plate

Historical empirical data show that from the long-term trend, the trend changes in crude oil prices are driven by demand rather than supply after the two oil crises. From 1986 to 2002, the price of crude oil maintained the trend of interval fluctuation in the past 20 years, and the price trend of crude oil during this period was basically determined by the industrial growth rate of western developed countries (G7 countries). After 2003, the rapid rise of China's economy broke the previous trend of crude oil. The trend of crude oil since 2003 is basically determined by the growth rate of China's industry and investment. At present, the global economy is in an upward channel of recovery, crude oil demand is expected to continue to rise, crude oil prices will continue to maintain a volatile upward trend for some time to come.image.png

As an upstream resource product, crude oil has a wide range of uses, and the change of crude oil price can transmit its impact to many industries through the industrial chain, and the impact on different industries is also different.image.png

The oil mining industry is the most direct beneficiary of rising oil prices, while coal, as a substitute for oil, can indirectly benefit from the promotion of energy prices by higher international oil prices; the main products of the petroleum processing, coking and nuclear fuel processing industries, including refined oil such as gasoline, diesel and kerosene, and petroleum products such as chemical raw materials, will also benefit from the rising price of crude oil as a relatively upstream industry. The rise in crude oil prices may reduce the profit margins of downstream industries such as rubber and plastic products industry, textile and clothing industry, and air transport industry. The rise in crude oil prices has directly pushed up the costs of the rubber and plastic products industry and the textile and clothing industry. In the air transport industry, aviation oil accounts for more than 1/4 of the cost of the civil aviation industry, and the rise in oil prices has directly led to a substantial increase in operating costs and expenses.image.pngimage.png

With the recovery of crude oil prices, it will help to repair the valuations of listed companies. Relatively speaking, companies with a higher proportion of extraction are more sensitive to fluctuations in crude oil prices and potentially more resilient.

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2 Finance: the valuation level of the industry will be further repaired, and banks and insurance sectors are recommended.

A few years ago, the heavy drag on the banking industry was the upstream enterprises, mainly coal, chemical, steel and other industries, along with the supply-side reforms of these industries and the recovery of commodities profitability. we believe that the bad debt rate of the banking industry will be effectively controlled within a reasonable range and further reduced. In addition, due to the high proportion of non-performing loans in the manufacturing and retail industries, mainly some small and medium-sized enterprises, as long as the Chinese economy does not experience severe deflation, we think that the non-performing rate of the banking industry will gradually decrease. In state-owned commercial banks, joint-stock commercial banks, urban commercial banks and rural commercial banks, the defect rate of state-owned commercial banks has declined for six consecutive quarters. At this time, we think that the PB of state-owned commercial banks can be further repaired.image.pngimage.png

3 Telecom: the profitability of operators has greatly improved, and China Mobile Limited's stability is better.

In 2017, the revenue growth rate of telecom operators is significantly higher than that in 2015 and 2016, and the number of new mobile phone users is also significantly higher than that in 15 and 16 years.image.png

Worried about the impact of mobile Internet on the value-added services of telecom operators, the investment of 5G increases the capital expenditure of telecom operators, and the valuation of telecom operators in 2015-2016 is at an all-time low. After China Unicom's mixed reform, only China Unicom (0762.HK) was the relatively outstanding target in 2017, while China Telecom Corporation (0728.HK) and China Mobile Limited (0941.HK) were mediocre. We believe that telecom operators will start the 5G pilot in 2018, but will not launch 5G devices on a large scale. The main reasons are: 1) the country has not yet expected to issue a 5G license; 2) the global 5G technology is still being optimized; 3) there is not yet a mature and large-scale mobile phone chip that supports the 5G standard. Therefore, we believe that the capital expenditure of the three major operators will remain at around 300 billion yuan in 2018. Taken together, falling capital spending, income growth and historical lows in valuations will help the sector's performance.

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China's telecom operators are more robust, such as China Mobile Limited's interest-bearing debt ratio of 0, telecom 14% and Unicom 30%, while AT&T Inc, Verizon Communications Inc and T-MOBILE of the United States have reached 34%, 46% and 42%, respectively. Therefore, in the context of the interest rate hike cycle, the performance of US telecom operators will be weaker than that of Chinese telecom operators.image.png

From the valuation point of view, the EV/EBITDA ratio of domestic operators has obvious advantages (China Mobile Limited 5.4,4.9 China Unicom, China Telecom Corporation 3.6)

4 Pharmaceutical: pay attention to the pharmaceutical Hong Kong stocks with the most innovative advantages and long-term value

Policy subversion-reshaping the competition pattern of the pharmaceutical industry. In the past two years, various policies have appeared frequently in the pharmaceutical industry, and policy guidance has a far-reaching impact on the future development of the industry. On the whole, the industry will achieve the upgrading of survival of the fittest, and the degree of concentration will increase.

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Pharmaceutical economy-- health rebounds.According to statistics from the Ministry of Industry and Information Technology, the growth rate of the main income of the pharmaceutical industry has rebounded to 12.1% from the single digits in 2015, the growth rate of operating profit has rebounded to 18.4% from 12.2% in 2015, and the operating profit margin has also rebounded from the lowest point. The growth rate of the main income of listed pharmaceutical companies in the SW pharmaceutical and biological sector rebounded to about 20 per cent from the lows of 2014 and 2015. The net profit of listed pharmaceutical companies in the SW pharmaceutical and biological sector grew by 22.6% in the first three quarters of 2017, the highest growth rate in recent years.image.png

The gap is the opportunity, and China's biopharmaceutical industry will usher in a golden period of development. In 2015, the global scale of biopharmaceuticals has exceeded 250 billion US dollars. In 2010, the main business income of China's pharmaceutical industry reached 335 billion yuan in biopharmaceutical manufacturing (2010-16 years biopharmaceutical CAGR16% as a whole). However, compared with the international market, the proportion of biomedicine scale in China is still low (25% of 8%vs in the world). With a number of international blockbuster biopharmaceuticals facing the patent cliff from 2015 to 2020, China's biopharmaceutical industry will usher in a golden period of development. The stone of other mountains-innovation makes a giant. Amgen Inc of the United States continues to launch blockbuster biopharmaceutical products through its own research and development and mergers and acquisitions. Since its listing in 1984, its share price has risen 1100 times, and its market capitalization has repeatedly reached record highs, exceeding 100 billion US dollars. At present, the environment for the great development of China's biological innovative pharmaceutical enterprises is gradually improving, and it is expected to be on a par with international giants such as Amgen Inc.image.png

In 2017, the market capitalization of the pharmaceutical sector of the A-share and H-share markets was mostly TOP10, which far exceeded the industry average. We believe that in the long run, with the policy-driven industrial upgrading, dominant leading enterprises are expected to benefit from the long-term increase in industrial concentration and even lead industrial development, but if overseas interest rates rise rapidly in 2018, it is more difficult for valuations to continue to rise in the short term.image.png

Focus on innovative drug leading companies:The soil of pharmaceutical innovation in China is gradually fertile, and innovative drugs will usher in a golden period of development. We will focus on recommending leading companies with clear performance growth, large R & D investment, rich drug reserves under research and valuation of less than 30 times in 2018: CSPC Pharmaceutical (1093.HK), Shanghai Fosun Pharmaceutical (2196.HK) and 1530.HK (Sansheng Pharmaceutical). Such enterprises mainly rely on steady growth to maintain valuations or hedge against possible valuation periodic, small pullbacks.

High-growth H-shares are scarce:High-growth, future potential H-share scarce investment targets: CRO leader Wuxi Biologics (2269.HK), CAR-T technology leader Genscript Biotech Corporation (1548.HK). Such companies are the target of our medium-and long-term tracking because they have huge market space and are most explosive when new product profits are released.Focus on recommending leading pharmaceutical companies:In the long run, the pharmaceutical business will continue to increase the degree of concentration with the help of policies, and the leading enterprises will benefit from industry integration for a long time. In the short term, leading enterprises, including Shangyao, are affected by the transfer business and the growth rate of the performance of the pharmaceutical business has slowed down. The impact is expected to weaken and growth is expected to accelerate after the middle of next year, focusing on national business leaders with low valuations that have long benefited from industry consolidation: Sinopharm Group, 3320.HK and 2607.HK.

Focus on the recommendation of low valuation, growth determined segment of the leading companies: significantly undervalued traditional Chinese medicine formula granule leader:China traditional Chinese Medicine (0570.HK), the big infusion leader with the deep integration of the beneficiary industry and the rapid rise in performance: stone four Pharmaceutical Group (2005.HK), high growth of core products and anti-influenza drug leader Dongyang Guangyao (1558.HK) with great product potential under development.image.png

5 Electronics: 3D Optics and NPU is the first year of Innovation in 2018

3D imaging is another revolutionary upgrade for mobile phones. The key point of 3D imaging is to obtain depth information and realize the leap from two-dimensional to three-dimensional photography technology, which is the focus of the innovation of mobile phone 2018-2019. At present, there are three means to achieve: (1) structured light, representing the company and products include Apple Inc iPhone X (acquisition of the largest company in this field, Prime Sense), Microsoft Corp Kinect-1, etc.; (2) binocular visible light, representing the company's product Leap Motion; (3) time-of-flight method (TOF), and representing the company's product Microsoft Corp Kinect-2.

Among the three schemes, binocular scheme is the most complex and demanding algorithm, while TOF and structured light schemes have the advantages of simple algorithm, fast response and large recognition distance. Compared with structured light, TOF has advantages in integration, cost and imaging speed. Structured light is more suitable for front camera. TOF scheme has better anti-interference and long detection distance, so it is suitable for rear lens.

Represented by Apple Inc's new generation of embedded mobile expressions, the joys and sorrows of human facial expressions can be obtained by obtaining 3D facial data, which can make 3D expressions similar to human expressions and combine with 5G high-speed expressions. improve the playability of the front camera. As another major biometric technology after fingerprint recognition, face recognition has attracted more and more attention because of its unique convenience, economy and accuracy. However, traditional face recognition is often carried out simply through the two-dimensional image obtained by the front camera, due to the small amount of data, its security is not high. For example, Samsung Galaxy Note8, which uses the above technology, can deceive the face recognition function by using photos. With the help of the 3D sensing system, iphone X can draw a unique 3D face spectrum. Compared with two-dimensional images, the geometric accuracy of human facial 3D data collected by iphone X can be significantly improved, and the error rate can be greatly reduced. Not only that, this function will be faster than Touch ID fingerprint recognition.image.png

3D imaging helps mobile AR/VR take off. The acquisition of information is the core and the only way of AR/VR. 3D imaging helps AR/VR to quickly open the mobile application market. Compared with 2D imaging, 3D imaging adds infrared light source and infrared camera to the hardware, which is a new technology in the mobile phone industry chain and will benefit manufacturers in advance.

3D imaging enables face recognition instead of fingerprint recognition. Fingerprint identification requires people to actively input information, and the front needs a large amount of white space, which is not in line with the trend of the overall screen. Compared with the fingerprint recognition scheme, the 3D imaging scheme is more natural and secure, can be unlocked when the face is facing the mobile phone, and does not occupy too many positions on the front of the phone, so it has more advantages in the era of full screen.

3D imaging opens a new space for the growth of components in the mobile phone industry chain. According to Zhi Research Consulting, 3D imaging technology will be the first to land on a large scale in consumer electronics applications by 2022, and then gradually radiate to other industries. By 2022, the market size of 3D imaging in the consumer electronics sector will reach more than 6 billion US dollars, with a compound growth rate of 160 per cent from 2016 to 2022. For the industry chain, 3D imaging brings a lot of new components, infrared laser emitters and auxiliary components are added at the transmitter; at the receiver, in addition to the visible lens, infrared receiver is also added, including lenses, infrared sensors and narrowband infrared filters, and the image processor IC will also bring corresponding improvement in algorithm, which will be more expensive than the simple 2D imaging IC. 3D imaging can greatly increase the value of the industry chain and bring high performance flexibility to the infrared core manufacturers.image.png

AAC Technologies Holdings Inc. (2018.HK) launched a wafer-level glass lens (MLL). Its advantages are: 1) the smaller size of the MLL scheme, which helps the 3D remote sensing camera module fit into the narrow edge of the full-screen smartphone; 2) better optical properties. AAC Technologies Holdings Inc. mixed lens (glass + plastic) has entered the customer inspection process. 3) have lower cost. A two-inch wafer can be cut into more than 100 lenses, helping to reduce costs compared to the traditional glass lens production process. 4) avoid potential patent disputes. Due to AAC Technologies Holdings Inc. 's early layout optics, he successively invested in Heptagon, European Kaleido, I.Square and other enterprises in 2009, which has become the main source of its optical technology. Among them, the company acquired the wafer-level glass lens manufacturing capacity by acquiring Kaleido. In addition, it has built six optical design centers at home and abroad, focusing on the development of innovative optical design.

Ultra high definition ushered in the best times. In the 4G era, download speeds are generally faster than those of 15mbps. Smartphone users can listen to music and watch videos online. According to 5G's plan, operators are likely to increase the speed of mobile Internet to 10gbps or higher, about 100 times the speed of the existing network, and faster than the existing fixed network. High-definition movies can be downloaded in seconds, even while walking. This will certainly lead to the further growth of mobile video business. In the 4G era, the scale and proportion of mobile network video users are growing rapidly. by the end of 2016, the number of mobile network video users is close to 500 million, and mobile network video users account for 91.8% of mobile Internet users. With the arrival of 5G to improve the speed of the network, the support of hardware is also improving. In conjunction with 3D imaging VR/AR, network video is expected to achieve more games in the future.

From the perspective of market demand, the current demand for artificial intelligence chips can be divided into three categories: first, the training market for major artificial intelligence enterprises and laboratory research and development; second, data center inference that mainstream artificial intelligence applications, such as Amazon.Com Inc Alexa, need to provide services through the cloud, that is, the inference link is placed in the cloud rather than user equipment. The third is to infer the market for smart phones, intelligent security cameras, robots / drones, autopilot, VR and other devices, and the device side infers that the market needs highly customized, low-power artificial intelligence chip products. For example, Huawei installed Cambrian IP in Mate 10's Kirin 970, which aims to achieve strong deep learning local computing power for mobile phones, thus supporting artificial intelligence applications that used to require cloud computing.image.png

From the classification of chips, artificial intelligence chips through the attempt of CPU, GPU, FPGA, Cambrian artificial intelligence ASIC chips have come out, which is a major turning point in the development of artificial intelligence, the chip from the bottom of the hardware provides power for the development of artificial intelligence, and its effect far exceeds that of advanced algorithms. However, the development of artificial intelligence ASIC is still in its early stage. The fundamental reason is that once the ASIC is designed and manufactured, the circuit is fixed and can only be fine-tuned and cannot be greatly changed. The cost of R & D, design and production of hardware is very high, if it is not clear whether the application scenario is the real market, it is difficult for enterprises to try it rashly. In addition, the companies that can design chips suitable for artificial intelligence must have both artificial intelligence algorithms and be good at chip research and development, with higher barriers to entry.

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The ideal artificial intelligence chip needs to have:

1. Programmability: adapt to the evolution of algorithms and the diversity of applications; 2. Dynamic variability of architecture: adapt to different algorithms to achieve efficient computing; 3. Efficient architecture transformation capability: 25f/s. 6. Low cost: access to home appliances and consumer electronics; 7. Small size: can be loaded on mobile devices; 8 easy to develop applications: no knowledge of chip recognition is required.

According to the above conditions, the current practices of CPU, CPU+GPU, CPU+FPGA and CPU+ASIC are not ideal architectures.image.png

According to the research results of the Institute of Microelectronics of Tsinghua University, reconfigurable computing chips are the most suitable for artificial intelligence. Reconfigurable chips support software and hardware programming, and the hardware changes with the software, that is, software-defined chips. The scale of the software can be arbitrarily large, but the scale of the hardware is always limited, so (1) the software needs to be divided into modules adapted to the scale of the hardware, and run block by block. (2) the hardware structure must be dynamically variable to adapt to the function of each software module.

Therefore, if we compare reconfigurable computing with classical computing, the classical structure is rigid, while reconfigurable computing is functional and flexible. It focuses on ASIC in performance and processor in flexibility. It's both.

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Although the reconfigurable chip is in the concept stage, there is still some distance from the real landing, but this provides a perspective for us to study the artificial intelligence chip, which may become the turning point of artificial intelligence.

6 computers: cloud computing and cloud services are the main theme of 2018

From the cost advantage point of view, the per capita GDP of China is already 1x6 of the per capita GDP of the United States, while ten years ago, the figure was 1max 20. If the per capita GDP can be regarded as a substitute for per capita income, then the labor cost of China's software industry has increased significantly, so that the industry has to think about the use of cloud computing, SAAS and other models to greatly improve labor productivity and reduce head-based project expenditure.image.png

In addition, the per capita GDP of the United States has reached the level of US $10,000, and the proportion of the tertiary industry has reached 55-60% (at the end of the 1960s, about the level of China at present). The revolution of information technology (computer, Internet, cloud computing) continues to break the tradition and improve productivity, creating a number of software companies such as Microsoft Corp, Oracle Corp, Amazon.Com Inc, Salesforce.com Inc and other software companies for decades. According to McKinsey, the top 12 disruptive technologies that determine the economy in 2025 are not only the mobile Internet, but also the automation of knowledge work (which is the most apt description of SAAS), the Internet of things, cloud computing, advanced robots, automatic cars, genomes, energy storage technology, 3D printing, advanced oil and gas exploration, advanced materials and renewable energy. As we can see, SAAS and cloud computing almost occupy a very high position on the list.image.png

In 2017, the domestic SAAS market was US $600 million and is expected to grow at an annualized rate of 25% in the future (global CAGR is 17%). In the public cloud market, China's market space will reach US $3 billion in 2017, of which the main part will be IAAS (represented by BABA), followed by SAAS and PAAS of US $600 million each.image.pngimage.png

Cloud computing has become a major growth driver in the data center industry. Cloud computing uses a network of remote servers hosted on the Internet (rather than a local server or personal computer) to store, manage, and process data. Today, almost all consumer data applications are delivered as cloud services, and enterprise application data is rapidly moving to cloud computing. By 2019, more than 80% of the workload will be handled by cloud data centers, while the rest will be handled by traditional data centers. Cloud computing requires a large number of physical sensor connectors, routers, power, signals and networks, which requires a large number of optical sensors and connectors. Therefore, we believe that, in addition to SAAS, software companies, the upstream of cloud computing, optical devices, optical chips, connectors and so on will directly benefit from the investment in the data center.

China Intermediate Xuchuang, Optical Technology, Hong Kong stock Hongteng Precision (6088.HK, the acquisition of avago's optical module part), 0877.HK Technology Group is the main player in this big market. With the launch of domestic 100G chips, China's optical chips and optical devices will enhance their competitiveness in the world, and are expected to extend their capabilities to industrial machine vision, automotive ADAS and other fields.image.png

7 Internet: Battle Royale Games is expected to become a "LOL" product in 2018

On December 1, Tencent officially announced that he would act as the world's popular "PUBG" this year, and announced plans such as the exclusive operation plan and ecological co-construction strategy of "PUBG". "PUBG" is a PLAYERUNKNOWN'S BATTLEGROUNDS game jointly developed by Playerun known, the producer of games such as Bluehole and H1Z1. Each game has up to 100 players, and you can choose three modes: single player, double player and four-player team. At the beginning of the game, all players will be airdropped to a Jedi island, where there will be a shrinking security zone from time to time, and there will be poison gas outside the zone that will cause the player's physical strength to drop in the gas circle until he is "killed".

Therefore, all players need to enter the safe area as much as possible before being attacked by the gas, and have a showdown with other players they encounter along the way. In the end, only one person / team will win the game, and the word "Winner winner, chicken dinner" will appear on the winner's screen.image.png

Since its launch in March 2017, PUBG has sold more than 22.8 million copies worldwide, topping steam sales for more than 38 weeks in a row. At present, "PUBG" has more than 2 million online players at the same time, far higher than the subsequent dota2 and csgo. At present, domestic players, who account for more than 1/3 of the total number of gamers, are willing to put up with high latency and unstable servers and pay an accelerator fee of 30 to 60 yuan per month to play the game, which sells for 98 yuan. This shows the popularity of PUBG. We believe that with the opening of the national service, the vast majority of more than 6 million domestic players will return, and more players who are still waiting because of network, equipment, servers and other problems will also join. "PUBG" has a huge market space.image.png

The unprecedented game experience is expected to support the next popular game type after moba. "PLAYERUNKNOWN'S BATTLEGROUNDS" game is an open world system, its model can bring players a very rich game experience, we briefly summarize as follows:

The unknown inspires a strong sense of entry and curiosity.The basic rules of "PUBG" are simple and clear-the safe zone will certainly be reduced and try to survive longer; but the randomness of setting (random route, landing place, picking up objects, location of safe zone) and the randomness of participating players' behavior bring great contingency and unpredictability to the game, which combines "fighting with people and fighting with heaven", which greatly enhances the players' sense of substitution and curiosity.

Players can gain a high sense of achievement and excitement.There are as many as 100 players involved in each game, and if you can successfully "eat chicken", it means that you beat your opponent in 99-98-96, and the daunting challenge can inspire players' concentration and desire for survival. The process of the game has to go through many links, such as nothing-picking up equipment, escaping from the poison circle, player confrontation and so on. During the period of forbearance, killing and drug escape, players will be given a rich game experience and increased expectations for rewards after hard work. With the deepening of the game process, the excitement of players will continue to increase, and there will even be a surge of adrenaline in the final stage, and the sense of excitement and achievement after winning will be higher than that of moba and FPS games in most scenarios.

The entry threshold is low, and it is easier to attract new players.Traditional competitive games, such as League of Legends, dota2, csgo, etc., all know the number of teammates and opponents, fight on familiar maps and lines, and evolve more fixed strategies and higher entry barriers over a long period of time. Through diversified strategic choices and great randomness, PUBG weakens the importance of shooting skills in the game, lowers the entry threshold for beginners, and is easier to attract new players and even female players.

The game mode is rich and the social attribute is obvious.PUBG can choose single-player mode, double-player mode and four-player mode to meet the needs of different players. In the game, one-click in-team voice helps friends gang up and strangers make friends through the game. The popularity of the word "chicken eating" also reflects the obvious social attribute of the game.

Cracking down on plug-ins and building ecology will be the focus of Tencent's agent. A large number of data operations in shooting games need to be carried out on the local computer, so the plug-in is difficult to be completely eliminated. The popularity of "PUBG" has also led to the emergence of a large number of plug-in producers and users in China, seriously damaging the game experience of ordinary players and causing the number of bad reviews on games on steam to soar since October. Tencent has rich experience in the operation of shooting games and advanced big data's retrieval, analysis and processing capabilities. after acting National Service, whether he can step up efforts to crack down on plug-ins and create a good game environment for players, and around games, live streaming, events and other plates to create a complete ecosystem, will determine the life of this game to a large extent.

The profit of PC games refers to the existing model of steam.We believe that after Tencent acts as an agent for national service, "PUBG" is still likely to use its profit model of selling games + jewelry out of the box + transaction commission on steam. At present, the price of the game is 98 yuan per set and the key is 15 yuan per set. Steam will take 15% of the transactions on the market. At present, "PUBG" clothing and boxes are popular in the steam market, and if Tencent can launch characteristic accessories according to Chinese players' preferences in the future, it is also expected to continue this popularity.image.png

The curtain of "eating chicken" on the mobile end has opened, and the number of users is growing rapidly. Recently, NetEase, Inc, Tencent, XIAOMI and other companies have launched a number of mobile games, the number of players has increased rapidly, of which the most popular NetEase, Inc "Wild Action" registered users has exceeded 100 million, and this DAU has exceeded 20 million, setting the fastest record for domestic mobile games with more than 10 million DAU. The rapid growth in the number of mobile chicken-eating mobile games and the scale of players reflects that chicken-eating games are also very attractive to mobile game players who pay attention to leisure and fragmented time.

At present, NetEase, Inc has taken the lead in the competition of chicken-eating mobile games with the two games of "Wild Action" and "Terminator 2: judgment Day". Tencent will soon launch two genuine "PUBG" mobile games in cooperation with Blue Hole: "PUBG: stimulating the Battlefield" and "PUBG: the whole Army attack". Coupled with the previous adaptation of "Desert Island Special training" and less-than-expected "Glorious Mission" based on CF mobile games, Tencent's hands of chicken eating mobile games will reach four. We think that "authentic" and "PUBG" mobile games will be Tencent's biggest selling point. With the accumulated popularity of "PUBG" and Tencent's leading position on the social platform, if its two games can achieve the goals of high quality and high degree of reduction, they are expected to achieve late attack and recreate the popular mobile games at the "Arena of Valor" level.image.png

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The translation is provided by third-party software.


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