Financial Associated Press, October 31 (Reporter Lu Tingting)Due to the mass production of the company's chip products in the intelligent cockpit, the layout of 603893.SH in automotive electronics has attracted the attention of investors.

A reporter from the Financial Associated Press learned from the third-quarter results meeting held by Ruixin Micro today that the company has laid out five major directions in the field of automotive electronics, such as intelligent cockpit, dashboard / central control, on-board camera, on-board audio and video transmission, among which, in the field of intelligent cockpit, the on-board scheme based on RK3588M can realize the functions of seven-screen different display of intelligent cockpit, direct access to multi-channel camera and audio partition of cockpit. And has a strong power of calculation.

Wang Haimin, deputy general manager and CFO of Ruixin, said that at present, a number of models equipped with RK3588M are in mass production, and more follow-up models are under cooperative development; in dashboard / machine central control, driving recorder, MDVR, CMS, in-car entertainment electronics and other products, the company's products have landed many models, and more new projects will be introduced in the future. The company will continue to increase investment in automotive electronics, improve product layout, and enhance market share in the field of automotive electronics.

With regard to the question of how the existing chip matrix fits the new energy smart cockpit, Vice President Li Shiqin said that the company's chip layout in the new energy smart cockpit is a full range, using intelligent cockpit SoC chips to match different chips to meet the needs of cars in different scenarios and different functions. In the direction of the smart cockpit, there will be a new platform after the RK3588M.

The overall environment is not good. Due to a rare negative growth in global electronics demand in the first nine months of this year, Ruixin Micro's performance fell in the first three quarters of this year due to the impact of destocking in the second half of last year on the first few months of this year. In a single quarter, Q3 net profit increased 13 times compared with the same period last year, mainly due to the narrowing of the decline in export sales in the domestic electronics industry during the reporting period, the mass production of the company's products in the automotive electronic intelligent cockpit, and the layout of AIoT is the main bright spot in the development of the industry in recent years.

Ruixin Micro has previously said that it is optimistic about the long-term development trend of AIoT. It is understood that in addition to automotive electronics, the downstream application fields of the company's products also cover machine vision, educational office, commercial finance, consumer electronics, industrial applications and so on.

Since the third quarter, brand new phones have continued to detonate the market, but some chip designers told reporters that it is impossible to judge the inflection point of the consumer electronics industry for the time being, because the visibility of their own market is also relatively low. from the point of view of enterprises, we can only strive for more customers and orders.

Financial data show that in the first three quarters of this year, Ruixin achieved revenue of 1.455 billion yuan, down 7.37% from the same period last year, and net profit of 77.3164 million yuan, down 71.99% from the same period last year. Of this total, the revenue in the third quarter was 602 million yuan, an increase of 83.26% over the same period last year; the net profit returned to the mother was 52.5166 million yuan, an increase of 1318.46% over the same period last year, and an increase of 21.63% from a month earlier.