German automobile manufacturer Porsche AG (OTC:POAHY) and tech giant Google (NASDAQ:GOOGL) (NASDAQ:GOOG) have revealed plans to deepen their partnership. This collaboration aims to integrate Google's digital services more extensively into future Porsche vehicles.
What Happened: According to a Tuesday announcement by Porsche AG, the joint effort will focus on enabling Google services for navigation, speech recognition, and access to its app ecosystem in upcoming Porsche models. The production phase for these enhanced vehicles is set to begin midway through this decade.
The proposed new Google ecosystem will incorporate Google Maps, Google Assistant, and a wide range of apps from the Google Play Store. Porsche customers will continue to enjoy the familiar user interface of the Porsche Communication Management (PCM) system, which will constantly receive online updates to ensure its relevance and functionality.
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Oliver Blume, Chairman of the Executive Board of Porsche AG, stated that the objective was to create a seamless digital experience for their customers, in addition to delivering superior design and high performance.
Hiroshi Lockheimer, SVP of Platforms and Ecosystems at Google, expressed enthusiasm over the collaboration, stating that drivers would gain access to the latest Google technologies coupled with Porsche's distinguished design and brand.
Why It Matters: This announcement comes as another step in Porsche's digital transformation journey. As reported by The Verge, Porsche had contemplated adopting Google's software for its in-car infotainment system, amid ongoing software issues at its parent company, Volkswagen.
Despite the challenges presented by the COVID-19 pandemic, Porsche managed to maintain robust business figures for Q3 2023, delivering 242,722 vehicles to customers in the first three quarters of the year.
德國汽車製造商 保時捷股份公司 (場外交易代碼:POAHY)和科技巨頭 谷歌 納斯達克股票代碼:GOOGL)(納斯達克股票代碼:GOOG)透露了深化合作夥伴關係的計劃。此次合作旨在將谷歌的數字服務更廣泛地整合到未來的保時捷汽車中。
發生了什麼: 根據保時捷股份公司週二的公告,這項聯合努力將側重於在即將推出的保時捷車型中爲谷歌提供導航、語音識別和訪問其應用程序生態系統的服務。這些增強型車輛的生產階段將在本十年中期開始。
擬議的新谷歌生態系統將整合谷歌地圖、谷歌助手和谷歌Play商店中的各種應用程序。保時捷客戶將繼續享受保時捷通訊管理 (PCM) 系統熟悉的用戶界面,該系統將不斷收到在線更新,以確保其相關性和功能。
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奧利弗·布魯姆, 保時捷股份公司執行董事會主席表示,目標是在提供卓越的設計和高性能的同時,爲客戶創造無縫的數字體驗。
Hiroshi Lockheimer 谷歌平台和生態系統高級副總裁對合作表示熱情,他表示,駕駛員將獲得最新的谷歌技術以及保時捷的傑出設計和品牌。
爲什麼重要: 這一宣佈是保時捷數字化轉型之旅中的又一步。據The Verge報道,保時捷曾考慮在其母公司大衆汽車的軟件問題持續存在的情況下,在其車載信息娛樂系統中採用谷歌的軟件。
儘管 COVID-19 疫情帶來了挑戰,但保時捷還是設法在 2023 年第三季度保持了強勁的業務數據,在今年前三個季度向客戶交付了 242,722 輛汽車。