No. 1 in US stock turnover on Monday$Tesla (TSLA.US)$The closing price fell 4.79%, and the stock price fell below 200 US dollars, the lowest closing price since the end of May, and the transaction price was 27.34 billion US dollars.Tesla battery supplier Panasonic Corp. released a financial report on Monday saying that demand for high-end electric vehicles in the North American market is slowing down. As a result, the company lowered its performance guidelines for its energy division, which produces batteries for Tesla and other automakers, and expects the division's operating profit to drop 15% this fiscal year.

Also, Stephen Schell, CEO of American car rental company Hertz, said in an earnings call last week, “The pace at which we are increasing electric vehicles will be slower than we had previously anticipated.” Schell said, “Most of our car categories have seen increased profit margins, with the only exception being electric vehicles because of their high maintenance costs.”

According to the latest data, the nation's largest car rental company has about 50,000 electric vehicles in its entire fleet, accounting for about 11% of the entire fleet. About 80% of these are Tesla cars, which means Hertz currently has about 35,000 Tesla cars, which is far from 100,000.

Second place$NVIDIA (NVDA.US)$It closed up 1.63% and traded $15.73 billion.Nvidia will hold a financial results conference for the third fiscal quarter of fiscal year 2024 ending October 30 at 14:00 p.m. Pacific time on November 21.

3rd place$Amazon (AMZN.US)$It closed up 3.89%, with a turnover of US$9.54 billion.Goldman Sachs Securities raised its target price on Amazon from $175 to $190 on Monday.

Fourth place$Apple (AAPL.US)$It closed 1.23% higher and traded $8.69 billion. Apple will release financial results after the market closes on Thursday. This stock is the largest constituent stock of the S&P 500 Index. Currently, the stock is down more than 10% from its 52-week high and is in a pullback zone.

According to reports, due to sluggish sales of new machines, Apple has rarely increased its Double Eleven promotion efforts. Prices at Tmall Apple retail stores show that the iPhone 15 Pro and iPhone 15 Pro Max coupons can be discounted by 500 yuan, while the iPhone 15 and iPhone 15 Plus coupons can be discounted by 700 yuan.

In addition, many products such as Apple iPads, Apple Watch, MacBooks, and AirPods all participate in the Double Eleven promotion. Among them, watches and computers are discounted by up to 1,000 yuan. The entire promotion can also be combined with interest-free installments and discounts on Apple Care+ services.

5th place$Meta Platforms (META.US)$It closed 2% higher and traded $8.64 billion. Guo Mingyi, an analyst at Tianfeng Securities, recently pointed out that Meta has lowered its shipment volume forecast for Quest 3 in the fourth quarter of 2023, by 5% to 10%. Moreover, shipments of this product will experience a cliff-style decline of 70-80% in the first quarter of next year.

According to another report, Meta will provide European users with ad-free Facebook and Instagram subscription services starting in November.

Meta Platforms (META.US) will provide European users with ad-free Facebook and Instagram subscription services after the European Court of Justice begins cracking down on how social media companies process data.

The company said in a statement on Monday that starting in November, users will be able to subscribe to these social media sites online for €9.99 ($10.57) per month, or for €12.99 per month through Apple and Android mobile operating systems. The subscription service will be available to all users in the European Union, Iceland, Liechtenstein, Norway, and Switzerland.

It is understood that these subscription services are a response to Europe's increasingly stringent regulation of how user data is collected and used. In a blog post explaining the decision, Meta cites the European Court of Justice's July decision against the company. The court said at the time that the company should consider providing alternative services to customers who do not want their data collected and sold to advertisers, “if necessary, charge an appropriate fee.”

6th place$Microsoft (MSFT.US)$It closed 2.27% higher and traded $7.68 billion. Broker Piper Sandler gave Microsoft an “increase in holdings” rating, with a target price of 425 US dollars.

The agency notes that the release of the M365 Copilot AI Assistant is the tech giant's “iPhone moment,” and that the official launch of the product is part of a broader strategy to harness the first-mover advantage of generative artificial intelligence.

The bank research report said, “Similar to the opportunities of Microsoft Cloud (which has now developed into a franchise with revenue exceeding 125 billion US dollars) that began in 2008, we believe that Microsoft's artificial intelligence also has a similar scale potential of over 100 billion US dollars over the long term.”

9th place$Alphabet-A (GOOGL.US)$It closed up 1.87% and traded $3.6 billion. The 10th ranked Google (GOOG) closed 1.9% higher and traded US$3,011 billion. Google has pledged $2 billion in financial support to artificial intelligence startup Anthropic.

According to another report, Sundar Pichai, the company's CEO, will testify on Google's antitrust case in the search field on October 30, local time.

The US government said that Google, which occupies about 90% of the search market, illegally pays about 10 billion US dollars to smartphone manufacturers such as Apple and wireless operators such as AT&T every year to make it the default search engine.

Google's influence in search has boosted its profitability by making it a major player in the lucrative advertising business. Google, on the other hand, said that its investment is to maintain the competitiveness of its search and advertising business. If customers are not satisfied with the default settings, they can switch to a different search provider.

11th$ON Semiconductor (ON.US)$It closed down 21.77% and traded at $2.7 billion. The company expects fourth-quarter revenue of $1,950 billion to $2,050 billion, compared to the market's general forecast of $2.18 billion; adjusted earnings per share of $1.13-1.27, and the market's general forecast is $1.36.

12th place$Netflix (NFLX.US)$It closed up 3.07% and traded $2.17 billion.

16th$Broadcom (AVGO.US)$It closed up 0.34% and traded $1.75 billion. Broadcom and cloud service provider VMware issued a joint statement on Monday saying that it is expected that Broadcom's proposed acquisition of VMware “will still be completed soon,” but no matter what, it will have to be completed before the merger agreement expires. The transaction agreement between the two companies expires on November 26. If the acquisition is terminated due to failure to obtain timely regulatory approval, Broadcom may have to pay a termination fee of $1.5 billion in accordance with the terms of the agreement.

The two companies said in a statement that the merger and acquisition deal has been approved by Australia, Brazil, Canada, the European Union, Israel, Japan, South Africa, South Korea, etc., and has also obtained foreign investment control permits in all necessary jurisdictions.

18th place$McDonald's (MCD.US)$It closed up 1.72% and traded $1.64 billion. Driven by price increases and advertising, McDonald's revenue and profit for the third fiscal quarter both exceeded expectations. According to the data, the company's revenue for the third fiscal quarter was US$6.69 billion, up 14% year on year, exceeding analysts' expectations of US$6.58 billion; net profit was US$2.32 billion, compared with US$1.98 billion for the same period last year; adjusted earnings per share were US$3.19; and market expectations were US$3.

The company's global same-store sales for the third fiscal quarter (tracking restaurants that have been in business for at least 13 months) increased 8.8%, exceeding analysts' average expectations of 7.8%.

McDonald's said that in the US, the price increase has led to an increase in customer bill amounts. Marketing campaigns, expanded distribution and digital channels, and better-run restaurants also helped. However, the sales growth rate fell to its lowest level so far this year. The company's executives warned in July that the overall growth rate would slow as high inflation and interest rates affected the economy.

20th$Adobe (ADBE.US)$It closed 3.7% higher, with a turnover of US$1.47 billion. Recently, the UK Competition and Markets Authority (CMA) postponed the investigation deadline for Adobe's acquisition of Figma from the end of this year to February 25 next year, and the preliminary investigation results will be announced at the end of November this year.

Earlier, the CMA announced in July that since Adobe did not provide remedies to resolve antitrust issues, the agency would launch a longer in-depth review.

The following are the 20 most actively traded US stocks on the same day (by turnover):

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