Announcement time of this financial report: 2023-10-24 16:48:19

Reader Culture Co., Ltd. (stock code: 301025) is an innovative enterprise focusing on book planning and distribution, dedicated to promoting traditional culture, training local writers and implementing national cultural policies. The company's main business includes paper book business, digital content business, copyright operation business and new media business, in which paper book business is the company's core business.

According to the financial data of the three quarterly reports in 2023, the company's total assets decreased from 809 million yuan at the end of last year to 738 million yuan at the end of this reporting period, and its total liabilities decreased from 153 million yuan at the end of last year to 108 million yuan at the end of this reporting period. net assets decreased from 656 million yuan at the end of last year to 630 million yuan at the end of this reporting period, and the asset-liability ratio decreased from 18.87% at the end of last year to 14.67% at the end of this reporting period. This shows that the company has shown good control in the management of assets and liabilities.

In terms of profit, the company's operating income decreased from 369 million yuan in the same period last year to 324 million yuan from the beginning of the year to the end of the reporting period, and the operating profit decreased from 48.1575 million yuan in the same period last year to 13.9881 million yuan from the beginning to the end of the reporting period. the net profit decreased from 48.9416 million yuan in the same period last year to 17.2052 million yuan from the beginning of the year to the end of the reporting period. This is mainly due to the gradual narrowing of the decline in the overall book retail market compared with the same period last year, and the company has set up a price control department to maintain the overall channel price in order to avoid disorderly price competition, resulting in a 13.79% decline in paper book sales compared with the same period last year.

In terms of cash flow, the company's cash inflow from operating activities decreased from 420 million yuan in the same period last year to 381 million yuan from the beginning of the year to the end of the reporting period, while the cash outflow from operating activities decreased from 440 million yuan in the same period last year to 388 million yuan from the beginning of the year to the end of the reporting period. Although the cash outflow is slightly more than the inflow, the company has improved the capital turnover efficiency by optimizing the input of the copyright signatory side, resulting in an increase of 63.01% of the net operating cash flow compared with the same period last year.

Generally speaking, in the face of market challenges, reader culture actively adjusts its business structure, promotes "creative industrialization", creates a "creative assembly line", and continues to invest in personnel training and organizational capacity improvement, so as to improve the efficiency of products. However, due to the change of the market environment and the influence of some non-recurrent factors, the company's operating income and net profit have declined.

For investors, although the short-term performance of the reader culture is under some pressure, the company has a good balance sheet structure, orderly cash flow management, and shows a positive attitude in business adjustment and innovation. These are bright spots worthy of investors' attention. It is suggested that investors look at the development prospect of reader culture from a long-term point of view, and pay attention to the company's response strategy and implementation effect in business adjustment and market changes.

This article only represents the judgment made by the analyst himself or the analyst on the basis of AI analysis, and can not be used as any investment index, nor does it constitute any investment advice. The original intention of this paper is to help investors analyze and judge the capital market data in the most intuitive and fast way and from the most professional perspective.