Announcement time of this financial report: 2023-10-24 16:39:22
Xinhuadu Technology Co., Ltd. (stock code: 002264) is an effect marketing and product operation company based on data research, mainly engaged in Internet omni-channel sales and e-commerce operation services. Through one-stop digital marketing integration solutions and services, the company builds Internet sales channels for cooperative customers, excavates and analyzes industry and operational data, and maximizes customer business value.
In terms of assets and liabilities, Xinhua had total assets of 2.664 billion yuan at the end of the third quarter of 2023, down slightly from 2.674 billion yuan at the end of last year. The total liability was 1.069 billion yuan, a decrease of 137 million yuan compared with 1.206 billion yuan at the end of last year, and the asset-liability ratio also decreased from 45.1% to 40.14%, indicating the improvement of the company's debt management. Net assets increased from 1.468 billion yuan at the end of last year to 1.595 billion yuan at the end of this report, an increase of 8.63%, reflecting the enhancement of the company's own capital.
In terms of profit, the company's operating income in the first three quarters of 2023 was 1.966 billion yuan, down 12.82% from the same period last year, operating profit was 174 million yuan, down 37.93% from the same period last year, and net profit was 158 million yuan, down 37.93% from the same period last year. This is mainly due to the divestiture of the retail business of the company, and the revenue of the Internet marketing business increased by 36.20% compared with the same period last year. The gross margin fell to 23.84% from 26.07% in the same period last year, and the net profit margin also fell to 8.04% from 11.36%, which may be due to increased competition in the Internet marketing business.
In terms of cash flow, the net cash flow generated by the company's operating activities was 146 million yuan, a significant improvement from-246 million yuan in the same period last year, mainly due to the increase in sales of Internet marketing business and the settlement of accounts receivable. Cash inflows from operating activities totaled 2.784 billion yuan, down from 3.397 billion yuan in the same period last year, while cash outflows from operating activities totaled 2.638 billion yuan, a decrease of 1.004 billion yuan from 3.642 billion yuan in the same period last year. This may be due to the company's optimization of cash inflows and outflows from operating activities.
Overall, New Huadu's business performance declined in the third quarter of 2023, but also improved. Although operating income and net profit decreased compared with the same period last year, the company's debt management and cash flow improved, indicating the company's operational and management efforts. However, the decline in the company's gross profit margin and net profit margin may indicate that the company is facing increased market competition, which requires the company to further improve the competitiveness of its products and services.
For investors, Xinhua is still a company with development potential, but it also needs to pay attention to the decline of the company's operating income and net profit, as well as the intensification of market competition. At the same time, the improvement of the company's debt management and cash flow also provides investors with a certain degree of confidence. It is suggested that investors should comprehensively consider the above factors when considering investing in Xinhua Capital.
This article only represents the judgment made by the analyst himself or the analyst on the basis of AI analysis, and can not be used as any investment index, nor does it constitute any investment advice. The original intention of this paper is to help investors analyze and judge the capital market data in the most intuitive and fast way and from the most professional perspective.