(October 23, 2023) on October 20, Chinese fashion brand PEACEBIRD Taiping Bird 2023 "Cashmere into the New World" winter show grand release, this is a bold exploration of the new trend of winter fashion, but also a completely new beginning of the brand-Taiping Bird released 2023 winter new products, looking back at the beginning of the brand, bringing a new fashion expression. At the scene of the event, the spokesperson of the Taiping Bird women's wear brand, Zhang Hengyi, helped to explore the brand-new realm of the Taiping Bird together with the guests.

Taiping Bird Innovation is witnessing the Mystery of Winter inspiration together.

In this winter show, Taiping Bird integrates the brand's exploration and creativity of fashion, creates the secret of winter inspiration, takes infinite arbitrary doors as the aesthetic image, and breaks through the three-dimensional construction of the "New World" show design. Model immersive interpretation of multiple scenes and multiple relaxed wear, in the free and light shuttle, convey a more calm and firm brand new pace, showing the brand in the continuous polishing and exploration of winter fashion, adhere to the original heart of quality, break through the infinite possibilities in the confluence of inspiration, and lead a new way of life and attitude of winter wear.

For a long time, Taiping Bird is willing to cooperate with domestic and foreign artists, designers, cross-border IP and other creative forces to create and enrich PEACEBIRD's diversified and inclusive brand culture with its pioneering creative perspective and extreme detail ingenuity. This time, Taiping Bird is the first time to hold hands with the French avant-garde trend artist group Leo&Steph, whose doll image KID CUP (Cup Child) is very popular among young people, is collected by many stars and designers, and has frequently appeared in multinational art exhibitions in the United States, France, Japan, Dubai and other countries. Out of the common pursuit of the young fashion culture, Taiping Bird and Leo&Steph hit it off, allowing the doll in the Taiping bird down jacket to parachute into the outfield, and through the collision and integration with brand elements and fashion culture, to create a very trendy artistic expression of the puppet matrix device, the interpretation of young and comfortable fashion attitude.

The outfield experience device is also ingenious. The "triple warm" interactive experience area can show the change of thermal visual effect through touch, and the science and technology presents the newly upgraded WARM-PEACE thermal drive system of Taiping bird down jacket, that is, the "triple warm" core warm technology concept of "triple warmth".

In order to make every guest more immersed in the soft and light texture of down, Daxiu outfield reflects the brand's in-depth exploration of down through fluffy space design, visual down device and 3D holographic dynamic product presentation.

In the winter inspiration show created by Taiping Bird Innovation, the spokesperson of Taiping Bird women's wear brand, Zhang Xianyi, also came to the scene to help. As a new generation of actors, Zhang Xiyi has been shuttling back and forth among multiple roles, showing a unique personality and infinite possibilities. its advanced, confident and positive image is also in line with Taiping Bird's brand concept of breakthrough and innovation, the pursuit of quality and enjoying fashion. On the day of the press conference, Zhang Xianyi not only parachuted into the brand studio and interacted closely with fans, but also dressed in the Taiping Bird 2023 winter down series, surprised and unveiled the show, watched the show with the guests at the scene, and felt the wonderful presentation of professional models. witness Taiping bird's original intention and determination to adhere to quality, and work together to shape a new winter fashion. In addition, Taiping Bird has created an unforgettable post-show party, immersed in the hot winter atmosphere.

The new winter fashion turns upside down and starts a new journey of multi-scene freedom.

Adhering to the brand concept of adhering to the original heart of quality, Taiping Bird released four new series at this year's winter show. Whether it's shirt down series, light canopy series, master series, or trendy outdoor series, the immersive show shows a new winter wear inspiration and comfortable lifestyle in different styles and occasions. Based on the insight of new consumer demand, embracing new technology, new scenes and new aesthetics, Taiping Bird uses excellent quality to let everyone express themselves and enjoy the warmth and comfort of winter.

The show begins with a powerful new product this winter, Taiping Bird shirt and down. Based on the accumulation of shirt categories of the brand for decades, this season's shirt down innovative shirt-style down design, with the design concept of "triple warmth", "zero feeling light" and "double comfort", to create the quality down that the whole scene can wear freely. In order to create warm winter enjoyment for consumers, Taiping Bird adheres to the determination to do only high quality down, ingenious research and development of "triple warm" design. Taiping bird shirt down using space-grade warm cool techs, to achieve long-term warmth and high-strength continuous heat, to achieve a heavy heating; this selection of high-quality Hungarian high-luxury and high-quality goose species, upgrade the use of Hordobaggi white velvet, 780 + high fluffy large down, bring the luxury and warmth of light canopy and warm speed, to achieve double warmth. At the same time, the use of clear down technology, after many times of dust removal, rinsing, high-temperature disinfection, making Holdobaggi goose down cleanliness up to 1000 tons, 2 times higher than the national standard, bringing a cleaner new down experience. In addition, Taiping Bird launched a traceable down system for the first time, making each down transparent and traceable. The application of 360 °seamless lock technology can effectively prevent down from falling off and achieve triple lock warmth.

Brand matrix integration is new, Taiping Bird's global strategy is upgraded

Driven by the diversified needs of the market and consumers, the clothing industry is also showing a variety of development trends. Taiping Bird, as one of the leading brands in China's fashion industry, always insists on insight into the target consumer groups and maintains fashion sensitivity. The 2023 "Cashmere into the New World" winter show is an important measure to upgrade the global strategy of the brand. Taiping Bird has carried out a new upgrade of the brand from the dimensions of brand building, R & D and design, marketing innovation and social responsibility. further consolidate the positioning of the brand in the hearts of young consumers.

InBrand buildingSince its establishment, Taiping Bird, as a leading domestic clothing brand, has built a multi-brand development matrix for customers of different ages, styles and attitudes towards life, and continues to drive brand iterative upgrading through strong brand strategic changes. Under the wave of digitization, in recent years, Taiping Bird has taken the lead in starting the digital transformation, comprehensively using digital technology to open up "people, goods, and markets", and realizing collaborative efforts online and offline through data empowering, to promote the systematic upgrading of brands and the three-dimensional development of global retail channels. Under the traction of digital strategy, Taiping Bird further strengthens its positioning and upgrades its brand image, gathers its main brands Taiping Bird PEACEBIRD men's wear, Taiping bird PEACEBIRD women's wear, LEDiN Leching girls' wear, mini peace children's wear and other multiple brands, to break through the design concepts of various brands, to enter into the hearts of consumers with a more three-dimensional and clear brand positioning, and then to build Taiping Bird into "the preferred fashion brand for Chinese youth".

InR & D designTaiping Bird always adheres to innovation as the core, interacts with consumers through various channels and ways, captures and leads fashion trends, strengthens core R & D capabilities, and continues to create product surprises for consumers.

At the same time, adhering to the original intention of good raw materials, we will continue to explore more cutting-edge scientific and technological experience, more high-end design technology, more avant-garde fashion expression, and more humane dress polishing, so as to broaden the boundary between product fashion aesthetics and professional quality. meet the needs of consumers' lifestyle and scenes that keep pace with the times, promote the occurrence of a more diverse lifestyle, and lead the younger generation to wear.

InMarketing innovationTaiping Bird pays attention to keeping young and innovative thinking, which is also the key for brands to maintain differentiated competitiveness. In order to get closer to the younger generation, Taiping Bird has been committed to cultivating youth culture, talking to young consumers in a way that young people like, and exploring the spiritual core of young people and leading the trend of life through cross-border collisions with world-renowned IP, pioneer designers and artists.

InSocial responsibilityTaiping Bird has been committed to supporting sustainable development and public welfare. As a fashion company responding to the carbon neutralization plan, Taiping Bird joined the China Textile Industry Federation's Climate Innovation 2030 Initiative in 2021 and has gradually launched a product life cycle assessment, which will identify the carbon footprint of the product in the future. achieve public interaction with consumers. At the same time, through the establishment of the Taiping Bird Public Welfare Foundation, together with the whole society, we will jointly promote the road of sustainable development.

As one of the few national clothing brands that have moved towards the international stage, Taiping Bird never stops. And this show is a brand strategic start: in the face of the increasingly crowded track, Taiping Bird will continue to dig deep inside, break through and precipitate the core R & D innovation, and constantly reorganize and optimize the brand matrix. deepen the brand genes of fashion aesthetics and professional quality. In the future, Taiping Bird will also adhere to create with consumers, have a deep insight into the consumption scene and demand upgrading, continue to iterate the product concept, update consumers' category experience, and let everyone enjoy the fun of fashion.