This article comes from the official account "Game Top" of Wechat. The author is Youdian, and the original title is"Questmobile data: competitive, elimination class performance eye-catching," Arena of Valor "MAU nearly 180 million,"mini world" into a dark horse.

On October 18th, Questmobile, a data company, released its fall 2017 report. According to the report, "Arena of Valor", "Happy Xiaole" and "Tencent happily fighting landlords" became the three products with the highest number of monthly active users in September, with "Arena of Valor" MAU approaching 180 million and DAU reaching 55 million.

In addition, in the analysis of board games, "fighting landlords every day (real-life version)" is the only category in which female users surpass men.

I. share of mobile terminals

Reduced number of iOS users

China Mobile Limited Internet overall active equipment distribution, the total amount of Android devices continued to grow by nearly 800 million, an increase of about 86 million active devices over the same period last year; at the same time, the total number of iOS devices decreased by about 16 million, the proportion of iPhone7 series equipment users continued to grow sluggishly, and domestic brands manufacturers further eroded the iOS stock user market.

The market penetration rate of domestic brand manufacturers has increased greatly.

In September 2017, the number of Apple Inc's monthly active devices decreased slightly compared with the same period last year, but maintained the lead; the four major domestic mobile phone brands OPPO, Huawei, vivo and XIAOMI accounted for more than 90% of Android's new active devices, of which OV accounted for more than 60% of Android's new active devices.

II. Analysis of the behavior of Mobile Internet users

(1) the growth of monthly usage time of a single device is nearly stagnant, and the allocation of user time is more focused.

The total duration of China Mobile Limited's monthly Internet active devices has reached 94.7 billion hours, up 6.6% from the same period last year. With the growth of the total number of Android monthly active terminals, the total number of hours used by Android devices has increased by 10.1% compared with the same period last year. The overall monthly usage time of a single device increased by 0.86% compared with the same period last year, of which the monthly usage time of a single device of iOS was 92.6 hours, an increase of 3.3% over the same period last year.

(2) the number of young users under the age of 24 is the fastest.

III. Mobile Game Industry

Compared with 2016, in the mobile game segment industry, chess and card, elimination and real-time strategy ranked in the top three in the number of users, among which the year-on-year growth rate of real-time strategy was also the highest, as high as 95.1%. Except for the above three categories and simulation operation, the growth rate of other segments showed a decline, among which racing parkour, role-playing, tower defense and guard, and action combat were the most obvious. They are-56.5%,-46.5%,-54.5% and-55.1%, respectively.

While the size of users in most game segments has shrunk, the per capita usage time of users per month has also shown a downward trend. The average monthly usage time of board games, which has the largest number of users, has increased slightly by 1.6%. After the outbreak of real-time strategy games this year, the number of users has maintained growth, but the growth rate is not as good as last year.Board games, role-playing and sports games are the three categories that achieve an increase in growth rate.

"Arena of Valor", Happy Xiaoxiole is still the national game with the largest user scale.MAU all exceeded 100 million, "Arena of Valor" reached nearly 180 million MAU, while DAU reached 55 million, and "Xingxiaoxiaole" DAU reached 38 million.Tencent's "Happy fight landlord" has become the third largest mobile game in China, with more than 80 million MAU and more than 20 million DAU, while sandboxie Mini World is the biggest dark horse, with eye-catching performances on both MAU and DAU.

The per capita use times and duration of mobile games are greatly influenced by the type of games and the way they are played. In terms of the per capita use times of TOP50 per month,Competitive antagonistic and elimination games account for the majority of the game."Arena of Valor", "Happy Xiaole", "Crossing the Line of Fire-King of gunfights", "Aixiaochu", "tribal conflict" and "dinner werewolf killing" showed eye-catching per capita in time.

In board games, during the promotion cycle in September 2017, the quality of new users of "Happy fight landlords" and "Tencent Mahjong" was higher, and marketing and operational efficiency ensured the growth of user scale. The higher the retention conversion rate of new users, the more they can enhance the transformation of business value.

Among the monthly active users, the proportion of newly installed users of "JJ fighting landlords" is the largest, indicating that new users contribute greatly to MAU, and whether it is the key to happiness or worry or depends on the retention of new users; among the number of monthly active users, "JJ fighting landlords" has the highest activity rate, and the higher the user activity is, the more stable the core user group is; according to the unloading rate, "JJ fighting landlords" is more prominent, and users have greater ups and downs.

It is more obvious that although these three games are board games,However, there are fewer coincident users and higher user loyalty.

In the board game, except for the slightly higher proportion of women in "fighting landlords every day (real-life version)"55.1% of female usersThe other four games APP account for more than 60% of men, especially "Chinese Chess", more than 90% of which are male users.

"fighting landlords every day (real version)" accounts for the highest proportion of young users under the age of 24."Happy fighting landlords (Tencent)", Tencent "Happy Mahjong" and "JJ fighting landlords" accounted for the highest proportion of users aged 25 to 30.Chinese Chess accounts for the highest proportion of users over the age of 30.

"A Chinese Odyssey" and "Fantasy Journey to the West" as NetEase, Inc's two boutique games in MMORPG, the proportion of paying users is at a high level, of which "A Chinese Odyssey" is relatively higher. In September 2017, "A Chinese Odyssey" was driven by anniversary celebrations from September 15 to September 18, with the highest proportion of paying users in the month, while "Fantasy Journey to the West" launched the new school "Moon Palace" on September 12, coupled with the proximity to National Day. Payment rates fluctuated and rose in the second half of the month. (editor: Hu Min)