A shift by media companies to direct-to-consumer streaming platforms to offset losses from consumers cutting the cord could take time with many unprofitable for a number of years.

The shift and the top companies in the media sector were sized up by an analyst with a focus on the direct-to-consumer and subscription video-on-demand (SVOD) initiatives from the companies.

The Analyst Ratings:Bernstein analyst Laurent Yoon initiated coverage on the following stocks with their listed ratings and price targets.

Walt Disney Co(NYSE:DIS): Outperform, $103

Warner Bros. Discovery Inc(NASDAQ:WBD): Outperform, $13

Paramount Global Inc...