Author: Li Siyi

Tencent Finance learned that on August 17, Sun Hongbin held a closed-door meeting with the management of LeTV's listed company system. This was the first time he had focused communication with the new LeTV executive team after being elected Chairman of LeTV.

The theme of the conference was “We are together”. The optimistic side said that at present, the entire team has reached a consensus on the development idea of the new LeTV: the company's business focus will focus on the big screen ecosystem, create customized content, and continue to promote the Open Eco strategy.

Tencent Finance understands that New LeTV's new strategy is to shift from extensive dabbling to deep focus. Once upon a time, the seven major ecosystems of LeTV have blossomed everywhere. Like octopuses, Liang Jun said that today's new LeTV is like a dumbbell. One end is the TV business, and the other end is the film industry and homemade content. LeTV video is the stick in the middle of the dumbbell. Using this adhesive, the film industry is glued to the television business, and then operated. In this way, “dumbbells” are a truly valuable business.

New LeTV's new business priorities, led by Sun Hongbin: the big screen business, LeTV Pictures, LeTV Video, etc., will all face new positioning and adjustments.