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四川长虹(600839):产品技术升级打造智能化标签 物联网时代竞争力不断提升

Sichuan Changhong (600839): Product Technology Upgrades to Build Intelligent Labels and Continuously Improve Competitiveness in the Internet of Things Era

東北證券 ·  Sep 15, 2023 00:00

Products continue to improve the degree of intelligence, strengthen the "technical label" to enhance the competitiveness of the industry. Relying on the technical advantages in the fields of intelligent TV ultra-high definition picture quality, refrigerator fresh-keeping and energy saving, air-conditioning frequency conversion intelligent comfort and so on, the company makes great efforts to develop intelligent products and smart home solutions. The company actively creates new TV business cards such as Changhong "8K" + "high brush". Domestic TV products have industry-leading multimodal fusion interaction, screen casting and AI image recognition processing technology. The world's first large model of artificial intelligence technology equipped with "Changhong Superbrain" can perceive, understand, learn, and apply to life encyclopedia knowledge, learning and education assistance, document creation, picture design and other professional fields and personalized services. Overseas companies actively integrate into overseas IoT ecology, smart TV global layout, focus on Android TV, Roku, Netflix three smart TV platforms, Google TV continues to iterate and maintain industry leadership.

The application of industrial Internet platform is empowered, and the digital transformation is advancing steadily. Based on the technology accumulation in cloud computing, big data, Internet of things and other fields, the company comprehensively promotes the construction of "5G + Industrial Internet" smart factory for household appliances, and promotes the application of Changhong CHiM industrial Internet platform in the industrial park, which can improve the comprehensive operation efficiency of the park by 30%. At the same time, the company's CHiM platform also provides intelligent manufacturing, intelligent trading and other services to a number of large and medium-sized supply chain enterprises, helping to promote the digital transformation of China's traditional industrial industry, enabling small and medium-sized enterprises in the west to establish an intelligent trading platform with full scene, full channel, full link and full value chain management, which constructs an end-to-end system and can meet market demand faster.

The ICT digital industry is growing rapidly, and the company's digital intelligence ability is increasing. Artificial intelligence, network security, intelligent cars, robots and other new technology industries and digital government, intelligent hospitals, industrial Internet of things and other new business models show a trend of continuous innovation and rapid development, promoting the continuous expansion of the ICT industry. IDC expects China's ICT spending to grow at a compound rate of 5.7 per cent in 2022-26, of which IT expenditure will grow at a compound rate of 7.5 per cent. Company subsidiary Changhong Jiahua positioning digital intelligent integrated service provider, has a mature channel system and nearly 10,000 agents, business scope covers a full range of enterprise-level ICT products and solutions and consumer products, and has more than 20 years of experience of the professional management team to support the continuous improvement of the company's digital intelligence ability.

Profit forecast: Sichuan Changhong is the world's leading integrated enterprise, covering consumer appliances, parts and ICT, etc., and is optimistic about the company's competitive advantage in the Internet of things era through technology upgrading. It is estimated that the revenue in 2023-25 will be 1000.26x1109.23x120,685 million, and the net profit of homing mother will be 6.59gamma 8.95 / 1.096 billion yuan, corresponding to 0.24 yuan of EPS 0.14 gamble, which will be covered for the first time and given a "buy" rating.

Risk tips: declining industry demand, slowing overseas growth, exchange rate fluctuations.

The translation is provided by third-party software.


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